Senior Product Marketing Manager

🔥 12 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ArcSite

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

Construction • Engineering • Architecture

ArcSite is a versatile mobile CAD application designed to streamline project planning and execution for various industries, particularly construction and engineering. It allows users to create precise and accurate drawings on-the-go, capturing site data and generating material calculations, estimates, and job reports effortlessly. ArcSite integrates with popular project management tools and CRM systems, enhancing collaboration and data collection processes. Used extensively in fields like architecture, engineering, and contracting, it provides customizable solutions to fit specific industry needs. ArcSite is available on iOS, Android, and Windows platforms, offering a comprehensive suite of tools for teams of all sizes, from individual professionals to large enterprises.

📋 Description

• Establish differentiated positioning and messaging for ArcSite’s product portfolio across self-serve, sales-assisted, and enterprise audiences. • Develop and lead go-to-market strategy for major product launches and new market opportunities, from planning through post-launch optimization. • Develop research approaches to understand target audiences, market opportunities, customer needs, competitive dynamics, and willingness to pay, translating insights into actionable recommendations. • Partner closely with Product to evaluate market opportunities, customer problems, and competitive dynamics, helping determine what to build, for whom, and why. • Develop and evolve pricing and packaging recommendations using customer research, market data, product usage, competitive intelligence, and business performance. • Establish and refine ideal customer profiles, segmentation, personas, and buyer journeys across core contractor verticals and customer segments. • Define target audiences, feedback mechanisms, positioning, messaging, and success criteria for beta programs and major product rollouts. • Lead competitive intelligence and create messaging, battlecards, pitch decks, and other resources for customer-facing teams. • Establish success metrics, analyze launch and commercial performance, and present insights and recommendations to company leadership. • Establish repeatable frameworks for research, launches, positioning, pricing, and GTM planning as the product marketing function grows.

🎯 Requirements

• 6–8+ years of experience in B2B SaaS product marketing, with a track record of independently leading complex go-to-market initiatives. • Proven ability to develop strategic frameworks and approaches for ambiguous market, customer, and product questions. • Demonstrated experience owning or significantly influencing pricing and packaging strategy using customer research, competitive intelligence, product data, and business performance. • Strong experience conducting or directing market and customer research and translating findings into product, positioning, and GTM recommendations. • Experience partnering closely with Product leadership on product strategy, prioritization, market opportunities, and customer needs. • Experience across both self-serve/PLG and sales-assisted/SLG motions, with an understanding of how GTM strategy should differ across them. • Track record of leading product launches from strategy through execution and measuring their impact. • Excellent writing, storytelling, presentation, and cross-functional communication skills, with strong executive presence. • Strong analytical and commercial thinking, with the ability to use customer, market, product, and revenue data to inform decisions. • Experience in construction, home services, field service, or specialty-trade software is highly preferred. • Experience leading or mentoring junior product marketing or research resources. • Experience building competitive intelligence, win/loss analysis, or voice-of-customer programs. • Experience developing beta programs for new products or major product launches. • Experience owning commercial or revenue-related goals within a product marketing function. • Experience with vertical SaaS or taking a product into new industries or market segments. • Familiarity with HubSpot, product analytics platforms, competitive intelligence tools, and sales enablement platforms.

🏖️ Benefits

• Fully remote • Unlimited PTO • Medical, dental, and vision insurance • 401K match • $75 monthly wellness stipend