Senior Director of Marketing

🔥 18 minutes ago

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AristaMD

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $16.5M Series C - AristaMD on 2023-11

Healthcare • SaaS • B2B

AristaMD is a healthcare technology and information service that helps primary care clinicians and health organizations improve access to specialty care through eConsults, telehealth consultations, care navigation, and care coordination services. Their SpecialtyCare360 suite combines a contracted national panel of board-certified telehealth specialists, evidence-based care pathways, nurse managers, care coordinators, virtual physical therapy, and health coaching to reduce specialist wait times, keep PCPs central to care, lower costs, and improve patient outcomes. AristaMD emphasizes NCQA-aligned specialist selection and supports a wide range of specialties and subspecialties.

📋 Description

• Build AristaMD's marketing function from the ground up across growth and usage marketing, account-based marketing, and company positioning and thought leadership • Own the campaign calendar and reporting for existing customer marketing, including newsletters, webinars, nurture sequences, and usage campaigns • Partner with the marketing operations consultant to build and maintain lifecycle stages, attribution, and segmentation in HubSpot • Report monthly on utilization lift and net-new active provider engagement by account • Partner with clinical and executive leadership and clients to develop keynotes, bylines, and speaking opportunities • Own top-of-funnel market education content, including blog series, gated whitepapers, and case studies • Set conference and event strategy, prioritize events and speaking opportunities, and manage event requests, budgets, and participation • Build healthcare trade press relationships and drive press release and byline placements • Complete and automate AristaMD's account-based marketing foundation, including ICP scoring and data/enrichment partnerships • Direct outbound execution with business development through targeting, messaging, and sequencing • Build repeatable campaign playbooks • Maintain and evolve messaging hierarchy across web, sales, and content • Own the collateral library and marketing material request process • Ensure messaging, terminology, and design consistency across channels and assets • Design operating processes for a scaling growth marketing function • Recommend marketing org structure and hiring plan, then build and lead the team as headcount is approved • Partner with Revenue Operations, Sales, and Client Experience on shared data and definitions

🎯 Requirements

• 7+ years in B2B marketing • Genuine hands-on depth in at least one or two of growth marketing, account-based marketing, or content and thought leadership • Sufficient command of the other marketing disciplines to direct people or partners • Direct, hands-on HubSpot or comparable marketing automation platform experience • Ability to independently build lifecycle stages, nurture sequences, attribution, and segmentation • Track record of building a marketing function or program from scratch without an existing team or established playbook • Strong written and verbal communication skills • Comfortable presenting to executive, clinical, and cross-functional audiences • Data-driven approach and comfort interpreting program and pipeline data to generate actionable insights • Highly organized with strong project management skills • Ability to manage multiple priorities in a remote environment • Hands-on experience building account-based marketing programs and growth campaigns from strategy through execution • Fluency in HubSpot or equivalent, including lifecycle stages, attribution, segmentation, and campaign builds • Ability to turn clinical and customer results into market-facing narratives, content, and earned media • Experience running complex, multi-workstream programs with minimal oversight • Ability to build trust with Growth, Revenue Operations, Sales, Client Experience, and clinical leadership • Adaptability and a builder's mentality in a fast-paced, high-growth environment • Self-directed and mission-aligned

🏖️ Benefits

• Remote work arrangement • Design consultant support • Marketing operations/HubSpot consultant support from day one • Opportunity to build and lead a marketing team as the function grows