Senior Director – Consumer Marketing

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🔥 28 minutes ago

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Eli Lilly and Company

WebsiteLinkedInAll Job Openings

10,000+ employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

💰 $6.5M Post-IPO Debt - Eli Lilly on 2024-02

Pharmaceuticals • Healthcare • Biotechnology

Eli Lilly and Company is a multinational pharmaceutical company that researches, develops, manufactures, and markets prescription medicines across multiple therapeutic areas including diabetes, oncology, immunology, neuroscience, and pain. Headquartered in Indianapolis, Indiana, Lilly is known for its extensive R&D, clinical development, and global commercialization of biologic and small-molecule drugs. The company focuses on drug discovery, clinical trials, regulatory approvals, and large-scale pharmaceutical manufacturing and distribution.

📋 Description

• Shape the US Consumer Brand & Experience Strategy • Lead planning, execution, and performance management of Activation & Engagement efforts • Lead Campaign Strategy Briefs and integrate execution across Consumer Creative & Advertising, Communications, Media, and Digital teams • Drive flywheel performance across PESO channels • Collaborate with Global TA, US TA, and GCO teams • Coach and develop top marketing talent • Advance consumer marketing capabilities for future needs • Develop consumer and market insights and localize patient flow models for target segments • Co-shape US Consumer Strategy, value propositions, differentiators, KPIs, goals, strategic choices, and risk mitigation • Define Consumer Activation & Engagement Plans, channel approaches, personalization priorities, and KPIs • Develop Therapeutic Area Content Strategy and US Consumer Claims • Develop Campaign Strategy Briefs, Experience Briefs, and Tactic Briefs • Own the integrated consumer marketing plan, budget, and goals • Orchestrate central capability teams for strategic alignment, coherence, efficiency, and performance • Partner throughout campaign development and production, drive approvals, and represent the therapeutic area in OPDP processes • Lead execution of non-core campaign activation efforts and manage MLRO approvals, Veeva, and lifecycle management • Partner with BI&A to connect campaign, program, and tactic metrics to the US Consumer KPI Framework • Build a high-performing team and foster an inclusive, accountable, trust-based culture • Manage resources and facilitate trade-offs while maintaining standards • Ensure compliance with company policies, processes, and external obligations

🎯 Requirements

• Bachelor’s Degree • Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries • Strong track record leading US consumer marketing strategy and execution • Experience managing matrixed internal and external teams • Experience serving as a bridge and integrator across functions • Authorization to work full-time in the United States without employer sponsorship or visa support • Expert competencies in consumer and market analysis, insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB) • Significant experience managing agency or third-party selection for integrated creative and marketing services and driving excellence in an integrated agency team model • MBA Degree preferred

🏖️ Benefits

• Company bonus, depending in part on company and individual performance • Company-sponsored 401(k) • Pension • Vacation benefits • Medical, dental, vision, and prescription drug benefits • Flexible benefits, including healthcare and/or dependent day care flexible spending accounts • Life insurance and death benefits • Time off and leave of absence benefits • Well-being benefits, including employee assistance program, fitness benefits, and employee clubs and activities • Employee resource groups and support networks