Senior Director, Lifecycle Marketing

🔥 3 hours ago

🇺🇸 United States – Remote

💵 $200k - $230k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Seed Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Seed Health is a company pioneering the field of microbiome science to enhance human and planetary health. They focus on understanding and leveraging the rich ecosystem of microorganisms living in and on the human body, known as the microbiome, which plays a crucial role in health and well-being. The company employs advanced computational biology, microbial genomics, and ultra-deep sequencing to explore host-microbe interactions, driving innovation from initial discovery through to commercialization. Seed Health develops and delivers innovative health products, such as prebiotics, probiotics, postbiotics, and synbiotics, to optimize microbiome-related health outcomes across different life stages. The company also emphasizes sustainability, using eco-friendly packaging and engaging in environmental research to address global challenges, reflecting their commitment to a sustainable future. Seed Health collaborates with leading scientists and utilizes cutting-edge technology to facilitate groundbreaking research and applications in areas such as gastrointestinal, dermatological, and metabolic health.

📋 Description

• Own the full lifecycle marketing arc from acquisition nurture and conversion through activation, engagement, retention, and winback • Own acquisition lifecycle strategy, including lead capture, prospect nurture, and conversion journeys • Build and optimize welcome, education, browse abandonment, cart abandonment, and lead re-engagement journeys • Partner with Performance Marketing and Growth on lead generation strategy • Own conversion accountability for email, SMS, and push channels • Lead onboarding, engagement, cross-sell, churn prevention, and winback strategy with accountability for retention, LTV, and reactivation • Build a data-driven winback program and behavioral churn-prevention interventions • Own cross-sell and expansion strategy across Seed’s product portfolio • Direct email, SMS, and push strategy and execution, including journey architecture, cadence, targeting, and creative direction • Expand reachable audiences while protecting trust and deliverability • Ensure lifecycle touchpoints reflect Seed’s science-forward, premium brand • Build and own experimentation using holdouts and incrementality testing • Translate behavioral segmentation into differentiated journeys and messaging with Data and Product • Develop and report a full-funnel lifecycle measurement framework • Represent lifecycle in commercial planning for launches, promotions, pricing changes, and subscription mechanics • Partner with Digital Product on subscription management, upsell surfaces, personalization, and in-app/on-site lifecycle experiences • Build a high-performing lifecycle team and operating cadence • Deliver improved retention and reactivation curves, acquisition conversion, winback revenue, trusted LTV measurement, and an increasingly autonomous team

🎯 Requirements

• 8+ years in lifecycle, CRM, or retention marketing • Meaningful experience in subscription or DTC businesses at scale • Experience owning both acquisition and retention lifecycle • Experience building lifecycle programs from first principles • Fluency in cohort analysis, retention modeling, and incrementality • Ability to optimize for business outcomes rather than engagement metrics • Fluency in Iterable, Braze, Klaviyo, or similar lifecycle tooling • Understanding of data architecture sufficient to partner with engineering and data teams • High standards for lifecycle marketing craft and brand expression • Urgency and proactive judgment in diagnosing, reframing, or ending underperforming programs • Ability to form, defend, and update hypotheses based on evidence • Clear, structured communication with executive stakeholders and teams • Bonus: experience in health, wellness, or premium consumer brands • Bonus: familiarity with Shopify and subscription platforms • Bonus: exposure to personalization or ML-driven targeting systems • The position is US-based

🏖️ Benefits

• Equity structured to match seniority and strategic impact • Multiple medical, dental, and vision plans with generous employer contributions • Top-tier virtual care • Complimentary Aaptiv membership for fitness and mental wellness • HSA with employer contributions • Fullscript supplement discounts • 12 free therapy sessions per year for employees and eligible dependents • Coaching, meditation, and 24/7 access to Spring Health digital tools and care navigation • 401(k) through Betterment with 100% match on the first 3% and 50% on the next 2% of contributions, fully vested from day one • 18 weeks of fully paid parental leave with phased-return flexibility • Four weeks of paid transition time at 80% capacity or four days per week • 15 vacation days • 7 sick/safe days • 2 personal days • 10 Recharge Days (Summer + Winter) • 15 paid company holidays each year • Remote-first culture prioritizing autonomy and clarity • $750 one-time remote work setup stipend • $450 quarterly wellness and workplace stipends via JOON • Pet insurance • Life and disability coverage • Learning & development