Senior Growth Marketing Manager

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🕒 April 29

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Arlo Technologies, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🔐 Security

🔧 Hardware

Security • Hardware

Arlo Technologies, Inc. is a company specializing in home security products, including high-resolution cameras and video doorbells. These products are designed to provide peace of mind by monitoring indoor and outdoor spaces, even in challenging lighting conditions. Arlo offers a range of security cameras with features such as 4K and 2K video quality, wireless functionality, and subscription-based security services. Their product lineup includes the Ultra 2, Pro 5, Essential series, and various new wireless video doorbells. Arlo Technologies aims to make security accessible and shareable with their Refer a Friend program and promotes enhanced protection through partnership with Verisure for professionally monitored alarms.

📋 Description

• Crafts compelling subscription value proposition that connects, engages and educates customers to our total protection solution. • Creates excitement and interest around our subscription-led product throughout the customer journey to improve downstream attach rates. • Develops and executes Go-to-market strategies, positioning, messaging and creative assets for assigned products with a consumer-oriented mindset and deliver exceptional value across the entire customer journey to drive conversion, retention and customer lifetime value. • Leverage analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand generation campaign strategies. • Derive strategy to optimize return on paid, earned, and owned demand generation media investments. • Partner closely with Subscription Growth Team, Product Management, Consumer Insights, DTC & Channel Marketing, Customer Care, and Sales Teams, to ensure growth strategies are aligned with Arlo’s overall business goals and subscription-led model. • Formulate strategy to increase Arlo brand familiarity and develop marketing campaigns that attract new-to-brand households and drive demand for Arlo subscription services.

🎯 Requirements

• Minimum of 8 years of blended experience in growth, demand generation, brand and product marketing within a subscription-based environment. • Bachelor’s degree in marketing or related fields. • MBA a plus. • Experience designing and interpreting A/B marketing campaign tests. • Proven ability to partner and provide strategic guidance to design agencies to deliver compelling value proposition that upholds the brand promise. • Strong communication and presentation skills with proven ability to influence cross-functional teams and stakeholders. • Proven success driving customer acquisition and retention in a consumer-based subscription business. • Deep understanding of marketing metrics with the ability to translate insights into actionable growth strategies.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options