Social Media Analyst – Contract

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

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💵 $75k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 0%

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Logo of Arlo Technologies, Inc.

Arlo Technologies, Inc.

201 - 500 employees

Founded 2014

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

Arlo Technologies, Inc. is a company specializing in home security products, including high-resolution cameras and video doorbells. These products are designed to provide peace of mind by monitoring indoor and outdoor spaces, even in challenging lighting conditions. Arlo offers a range of security cameras with features such as 4K and 2K video quality, wireless functionality, and subscription-based security services. Their product lineup includes the Ultra 2, Pro 5, Essential series, and various new wireless video doorbells. Arlo Technologies aims to make security accessible and shareable with their Refer a Friend program and promotes enhanced protection through partnership with Verisure for professionally monitored alarms.

📋 Description

• Aggregate and analyze social media and review data from multiple sources • Identify recurring themes, sentiment trends, and root causes of negative sentiment drivers • Quantify the financial impact of negative social media comments and reviews, including lost sales, returns, and customer churn • Collaborate with Finance and Product teams to estimate remediation costs and potential ROI of improvement initiatives • Model the impact of brand perception and app/retail review ratings on POS performance and subscription renewal • Identify, document, and present project ideas to improve customer experience on social and review channels • Recommend targeted investments, such as product fixes, packaging changes, and service enhancements • Partner with Product, Marketing, and Customer Care to prioritize initiatives based on impact and feasibility • Respond directly to customers on social channels as overflow support for the social media response team • Incorporate feedback and performance learnings into future social media engagements • Create and present social media dashboards to stakeholders and leadership • Build additional dashboards and executive-level presentations • Track initiative progress and effects on sentiment, review scores, and customer satisfaction metrics

🎯 Requirements

• Bachelor's degree in Marketing, Data Science, Economics, or related field • 3+ years of experience in social media management, customer experience, and product insights • Proficiency in data visualization tools such as Tableau or Power BI • Strong knowledge of enterprise social media platforms such as Sprout Social, Sprinklr, and Brandwatch • Strong understanding of eCommerce, retail, and customer feedback ecosystems • Strong project management skills, including planning, prioritization, status reporting, and on-time delivery • Strong writing and communication skills, with ability to build clear, compelling narratives and storytelling that influences cross-functional stakeholders • Experience working with vendors or third-party partners to drive performance outcomes • Experience with NLP techniques for sentiment and text analysis (preferred) • Familiarity with review platforms and scraping tools (preferred) • Background in financial modeling or ROI analysis (preferred)

🏖️ Benefits

• Potential bonus • Equity • Full range of benefits (details provided upon offer) • Reasonable accommodations for applicants and employees with disabilities, pregnancy-related medical conditions, or sincerely held religious beliefs, observances, and practices

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