VP of Growth Marketing

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ARMRA®

51 - 200 employees

Founded 2020

🧘 Wellness

🛍️ eCommerce

👥 B2C

💰 Series A on 2022-07

Wellness • eCommerce • B2C

ARMRA® is a physician-founded consumer health brand that develops and sells high-potency bovine colostrum supplements and related wellness products. The company emphasizes a proprietary Cold-Chain BioPotent™ pasteurization process and third-party testing to preserve and validate over 400 bioactive nutrients, positioning its products for gut, immune, skin, hair, metabolism, and fitness benefits. ARMRA® primarily sells direct-to-consumer through an e-commerce storefront (Shopify) and offers subscription bundles, travel sticks, and product lines branded as ARMRA Colostrum and Health Revival.

📋 Description

• Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance. • Develop and execute a holistic growth strategy that scales revenue. • Drive customer growth through full-funnel planning. • Lead the multi-channel media strategy across paid channels. • Build and mentor a high-performing team of growth marketers.

🎯 Requirements

• 12+ years of experience in DTC & CPG • Experience with subscription-focused growth • Analytically minded, and comfortable leveraging data to make decisions • Able to balance the creative art and analytical science of brand-building • Strong leadership and team management abilities • Deep understanding of ecommerce best practices

🏖️ Benefits

• Health insurance • Paid time off • Flexible working arrangements • Professional development opportunities

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