Senior Marketing Manager

🔥 13 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $154k - $180k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Ascensia Diabetes Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🧬 Biotechnology

Healthcare Insurance • Pharmaceuticals • Biotechnology

Ascensia Diabetes Care is a global company dedicated to improving the health and lives of people with diabetes. The company is known for creating the world-renowned CONTOUR portfolio of blood glucose monitoring systems and is the exclusive global distribution partner for the Eversense CGM Systems. These products are designed to combine advanced technology with user-friendly functionality, helping people with diabetes manage their condition effectively. Ascensia Diabetes Care focuses on innovation and specialist expertise in diabetes management to serve the needs of patients worldwide.

📋 Description

• Responsible for all strategic development of Rx portfolio, inclusive of messaging, claims development, targeting strategy and tactics with HCPs and Pharmacists • Lead all annual brand planning efforts for Rx/Contracted business • Partner with Managed Care and FFS Sales to support those relationships and help pull through related volume. • Own and manage all retail and independent pharmacist patient support programs to ensure business rules, performance and reporting all ensure each program optimizes for retention and profitability • Responsible for complete evaluation of all contracted non-personal strategy, including vendors, tactics, messaging and performance tracking. • This role will empower the Sr. Brand Manager to reimagine the existing marketing strategy/plan ahead of the next fiscal year • All contracting and related activities for vendors associated with HCP/Professional plans • Represent the US in select global and new business workstreams • Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy. • Manage and maintain all portfolio changes, including launches, changes and any EOL projects • Partner with marketing team member(s) to set forecasts, strategy and execution tactics for all HCP sample meters across the portfolio • Provide marketing support to the Market Access, Retailer and FSS sales teams, including creating or updating materials, messaging, training assets, and promotional tools. • Partner with the Digital/CRM team as the marketing lead for BGM CRM initiatives, including campaign briefing, deployment oversight, consumer experience optimization, and performance measurement. • Lead wide-ranging revamp of in-country processes (SOPs, training, KPI development, management and agent tools) for 3rd party customer service team.

🎯 Requirements

• Bachelor’s Degree is required; Master’s Degree is preferred. • 10+ years of digital marketing, brand marketing or integrated marketing roles is required. • Experience in healthcare, OTC, consumer health, or regulated industries preferred. • Proven ability to develop and execute full‑funnel marketing campaigns (3rd party promotional vendors, SEO, and CRM). • Strong understanding of digital ecosystems, consumer/HCPs, and engagement optimization. • Experience contributing to brand strategy and aligning tactical plans to business objectives. • Experience with programs aimed at influencing pharmacists at point of adjudication. • Hands-on experience with CRM marketing, including campaign briefing, deployment oversight, and performance tracking. • Familiarity with pharmacy (e.g., Medicare Part B), and HCP marketing channels. • Demonstrated experience managing external agencies and vendors (media, SEO, influencer).

🏖️ Benefits

• medical • dental • vision • 401k • holiday pay • vacation and more