Marketing Manager

🔥 39 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Asset Living

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council's Top 50) and remains the No. 1 third-party student housing property manager in the U.S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living's growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.

📋 Description

• Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio. • Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio. • Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients. • Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations. • Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities. • Provides leasing and marketing training and best practices to onsite teams. • Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities. • Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals. • Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward. • Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field. • Proven experience in marketing support or a similar role. • Strong written and verbal communication skills. • Knowledge of consumer/user digital experience. • Familiarity with online digital marketing platforms. • Excellent organizational skills with the ability to multitask and prioritize effectively. • Creative mindset with a keen eye for detail. • Strong analytical and problem-solving abilities. • Ability to work independently as well as collaboratively in a team environment. • 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options