Field Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌽 Illinois, Michigan, +1 more states – Remote

🌽 Illinois – Remote 🚗 Michigan – Remote 🧀 Wisconsin – Remote

💵 $55.8k - $189k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers • Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives • Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery • Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics • Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base • Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated • Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

🎯 Requirements

• 5-7 years proven experience in B2B field or partner marketing • Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance • Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies • Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights • Demonstrated ability to build effective working relationships with sales leaders and sales team members • Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets • Bachelor's degree in Marketing, Business, English or Communications

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave