Associate Manager, Consumer Lifecycle Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $108.8k - $160k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

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DoorDash

WebsiteLinkedInAll Job Openings

10,000+ employees

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

Food & Beverage • Logistics • eCommerce

DoorDash is a leading food delivery service that connects customers with local businesses and restaurants. By empowering local economies, DoorDash facilitates the growth and success of restaurants and retailers, offering a flexible work environment for its employees. The company emphasizes innovation and aims to redefine the local commerce experience while providing extensive benefits and opportunities for team members across various career areas.

📋 Description

• Own the new consumer onboarding strategy from sign-up through habituation, including milestones, trigger logic, channel sequencing, and success metrics • Continuously improve onboarding programs using structured testing and learning • Expand onboarding touchpoints across push, SMS, in-app, and other channels • Introduce personalization using customer attributes, behavioral signals, and segment data • Manage onboarding-channel budgets and make performance-based investment decisions • Define KPIs, establish performance-reporting cadence, and surface strategic insights • Partner with Product, Analytics, and Operations on onboarding definitions, data access, and new surface opportunities

🎯 Requirements

• 4–6+ years of experience in lifecycle, CRM, or retention marketing • Strong technical depth • Deep familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud • Experience executing across email, push, SMS, and in-app channels • Ability to run structured experiments and interpret results • Experience managing a marketing budget and making performance-based investment decisions • Ability to diagnose funnel breakdowns using data and create improvement plans • Ability to collaborate cross-functionally with Product, Analytics, and Operations • High agency and an ownership mindset

🏖️ Benefits

• Equity grants • 401(k) plan with employer matching • 16 weeks of paid parental leave • Wellness benefits • Commuter benefits match • Paid time off • Paid sick leave • Medical benefits • Dental benefits • Vision benefits • 11 paid holidays • Disability insurance • Basic life insurance • Family-forming assistance • Mental health program • Flexible paid time off/vacation for salaried roles • 80 hours of paid sick time per year for salaried roles • Premium healthcare • Wellness expense reimbursement