Senior Marketing Manager, Customer Informatics

🕒 June 26

🇺🇸 United States – Remote

💵 $135.4k - $176k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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QuidelOrtho

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

QuidelOrtho is a global corporation focused on transforming diagnostic data into actionable insights for better health outcomes. They provide a wide range of diagnostic solutions, including at-home COVID-19 testing kits, clinical chemistry, immunoassay products, molecular diagnostics, and automated solutions for healthcare providers. Their products are designed for use in various settings, from home to hospital and lab to clinic, to ensure reliable and quick diagnostic results. QuidelOrtho aims to power a healthier future by delivering real-time, actionable intelligence and industry-leading expertise.

📋 Description

• Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities • Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans • Evaluate digital health services and solutions that expand the current informatics product portfolio for the North American market • Present business cases for investment in digital health services and solutions • Lead launch planning and execution for Informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking • Develop a North America value proposition for Informatics solutions and the digital health portfolio • Create sales tools, messaging, training materials, and customer-facing content • Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations • Monitor portfolio performance, including adoption, utilization, customer feedback, revenue contribution, and competitive positioning • Collaborate with sales and service leadership to position Informatics within QuidelOrtho’s broader value proposition • Support customer reference sites, case studies, peer-to-peer programs, webinars, conference messaging, and thought leadership content • Perform other work-related duties as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field • Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience • Experience commercializing products or solutions in a regulated healthcare or diagnostics environment • Strong understanding of healthcare and laboratory customer workflows and market dynamics • Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools • Strong communication, presentation, and analytical skills, with ability to translate complex technical capabilities into clear customer value • Proven ability to influence cross-functional stakeholders in a matrixed organization • Strong business acumen and ability to balance strategic thinking with hands-on execution • Must be willing to travel up to 20% overnight • This position is not currently eligible for visa sponsorship

🏖️ Benefits

• Bonus eligible • Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • 401(k) plan • Employee assistance program • Employee Stock Purchase Plan • Paid time off, including sick time • Paid Holidays