Senior Marketing Manager, Customer Informatics

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🔥 29 minutes ago

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QuidelOrtho

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

Healthcare Insurance • Pharmaceuticals • Science

QuidelOrtho is a global corporation focused on transforming diagnostic data into actionable insights for better health outcomes. They provide a wide range of diagnostic solutions, including at-home COVID-19 testing kits, clinical chemistry, immunoassay products, molecular diagnostics, and automated solutions for healthcare providers. Their products are designed for use in various settings, from home to hospital and lab to clinic, to ensure reliable and quick diagnostic results. QuidelOrtho aims to power a healthier future by delivering real-time, actionable intelligence and industry-leading expertise.

📋 Description

• Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities • Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans • Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North American market • Present business cases for investment in the digital health services and solutions space • Lead launch planning and execution for Informatics and digital health products, features, and upgrades • Develop a clear North America value proposition for Informatics solutions and digital health portfolio • Create high-impact sales tools, messaging, training materials, and customer-facing content • Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success • Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning • Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader QuidelOrtho value proposition • Support development of customer reference sites, case studies, peer-to-peer programs, webinars, conference messaging, and thought leadership content • Perform other work-related duties as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field • Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience • Experience commercializing products or solutions in a regulated healthcare or diagnostics environment • Strong understanding of healthcare and laboratory customer workflows and market dynamics • Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools • Strong communication, presentation, and analytical skills • Proven ability to influence cross-functional stakeholders in a matrixed organization • Strong business acumen and ability to balance strategic thinking with hands-on execution • Must be willing to travel up to 20% overnight

🏖️ Benefits

• medical, dental, vision, life, and disability insurance • 401(k) plan • employee assistance program • Employee Stock Purchase Plan • paid time off (including sick time) • paid Holidays