Senior Manager, Demand Generation

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $190k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Automation Anywhere

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Automation Anywhere is a leader in agentic process automation, providing solutions that streamline complex workflows across various industries. They offer a platform that integrates artificial intelligence and automation, allowing businesses to automate any process and improve efficiency. With features like AI agent creation, document automation, and centralized management, Automation Anywhere empowers businesses to reduce costs, improve productivity, and achieve higher accuracy in their operations.

📋 Description

• Lead and execute the revenue marketing engine for your assigned segments/campaign motions, ensuring campaigns are built to hit pipeline targets across the funnel • Own and manage the quarterly campaign plan, including evergreen campaign strategy and evolution, to support pipeline creation, maturation, and pacing to goal • Forecast and report planned vs. actual pipeline creation and progression, providing clear visibility into performance and next-step recommendations • Partner with SDR leadership and SDR teams to enable field execution on every campaign touchpoint—ensuring outreach is timely, coordinated, and effective • Build and continually improve campaign measurement including attribution approaches, scoring, nurturing logic, and standardized reporting (with real-time performance visibility where possible) • Collaborate on sales & marketing technology execution (CRM + marketing automation + analytics as applicable) to improve deal velocity and operational effectiveness • Ensure tight alignment between Sales and Marketing by developing joint strategies that accelerate sales cycles and support retention/expansion goals • Use data and analytics to optimize ROI—test, learn, iterate, and scale what works based on pipeline and performance insights • Stay current on market trends and competitive activity to inform messaging, targeting, and campaign strategy • Coordinate with Product to ensure positioning and messaging accurately reflect product capabilities and customer needs

🎯 Requirements

• 10+ years of B2B enterprise marketing experience, with at least 3+ years in a revenue marketing or growth marketing leadership capacity • Demonstrated experience designing and executing revenue marketing strategies that drive new pipeline and influence pipeline progression • Strong working knowledge of CRM systems, marketing automation tools, and revenue/marketing analytics • Proven ability to lead cross-functionally and influence stakeholders across Sales, SDR, Customer Success, and Product • A hands-on, execution-focused mindset—high ownership, high standards, and a strong bias to action • Experience working in or supporting enterprise install base motions (retention, expansion, and/or cross-sell motions) is a plus

🏖️ Benefits

• Flexible work schedule / remote roles • Unlimited Personal Time Off • 12 holidays off per year • 4 days volunteer time off per year • Eligible for 4 company Achievement days off per year • Variety of health care and well-being benefits • Paid family/parental leave