Performance Marketing Lead

🕒 July 21

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 59%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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📋 Description

• Write, test, and optimize high-converting copy and creative direction for paid and organic social media, paid and lifecycle email campaigns, display, retargeting, and OTT/CTV ads • Build, launch, and optimize campaigns across social media and email marketing platforms • Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals • Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC • Own end-to-end paid and organic social media marketing strategy, including content strategy, publishing, channel growth, engagement, and brand consistency • Align social storytelling with acquisition, retargeting, lifecycle efforts, and campaign calendars • Own day-to-day paid social and OTT/CTV performance • Define channel strategy, testing roadmaps, and budget allocation • Partner with analytics and leadership to assess incrementality and efficiency • Serve as primary owner of paid media agencies; set goals, review campaigns and performance, and drive active optimization and testing • Recommend when to scale, pause, or reallocate spend across channels • Lead and mentor a lean internal marketing team • Mentor affiliate, widget, and ad-based partnerships on performance tracking, optimization, and messaging alignment • Clarify ownership among internal resources, agencies, and partners • Establish scalable lightweight processes • Own KPIs including ROAS, CAC, CPA, LTV, funnel conversion rates, and channel incrementality • Translate insights into clear actions and recommendations • Deliver concise, executive-ready performance updates • Drive measurable efficiency and scale across paid and social channels, OTT/CTV, agencies, partners, affiliate programs, and widget programs

🎯 Requirements

• 5+ years in performance or growth marketing lead or equivalent • Proven experience writing and optimizing conversion-focused copy for paid media and email • Hands-on experience with paid and organic social media • Hands-on experience with email marketing platforms • Strong working knowledge of SEM/PPC and OTT/CTV • Experience managing agencies and small, high-impact teams • Data-driven mindset with strong analytical instincts • Experience in travel, e-commerce, marketplaces, or high-intent consumer products (Preferred) • Familiarity with affiliate marketing, widgets, and partner-driven acquisition (Preferred) • Experience with CRO, landing-page optimization, and attribution models (Preferred)

🏖️ Benefits

• Competitive Compensation • Medical insurance • Dental insurance • Vision insurance • 401K with Company Match

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