Senior Paid Social Manager

🕒 July 18

🏄 California – Remote

infoinfo

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Homeaglow's careers page, not through a job board

First seen by Remote Rocketship July 18

Still open on Homeaglow's site. Checked 54 minutes ago.

Logo of Homeaglow

Homeaglow

2 - 10 employees

👥 B2C

🏪 Marketplace

💰 $5M Debt on 2024-11

B2C • Marketplace

Homeaglow is a membership-based home cleaning marketplace that connects customers with trained, background-checked professional cleaners across the U. S. The platform offers online booking, subscription-based discounts (ForeverClean membership), introductory/free cleaning offers for new members, and a range of standard and add-on residential cleaning services. Homeaglow operates in multiple cities, emphasizes verified reviews and quality control (certification process, high average ratings), and provides customer support and flexible scheduling.

📋 Description

• Own strategy and execution for Meta customer and cleaner acquisition, including hands-on operation within ad accounts. • Drive the next 2–3x of growth on Meta while protecting a clean read through the free-first-cleaning, membership-first offer transition. • Build a creative testing and replacement engine to identify winning ads that outperform incumbents. • Establish incrementality measurement, conduct conversion-lift studies, test bid caps, and manage marginal CAC. • Maintain rigorous measurement through mutually exclusive test cells, learning-period discipline, and reconciliation of Meta-reported numbers with internal last-click data. • Manage external agencies for influencer and podcast channels, with the potential to bring capabilities in-house. • Develop, implement, and optimize data-driven campaigns. • Conduct rigorous A/B testing and ensure statistically significant performance insights. • Analyze performance metrics to improve efficiency and ROI. • Communicate findings and strategy recommendations clearly and proactively. • Collaborate with internal and external teams to align marketing efforts with business goals. • Maintain organized processes for tracking and measuring performance marketing success.

🎯 Requirements

• 5+ years of experience in paid social (Meta). • Proven success optimizing and scaling Meta campaigns with 7-figure monthly budgets. • Highly data and analytics focused—must be comfortable working with numbers, metrics, and testing methodologies. • Detail-oriented with a love for being in the weeds. • Be highly tactical, enjoying tactics as strategy. • Organized self-starter who thrives in an autonomous work environment. • Strong written and oral communication skills—essential for remote work and cross-functional collaboration. • Deep understanding of analytics, including confidence intervals, statistical testing, and experimental design.

🏖️ Benefits

• Health insurance fully covered by the company. • Parental leave • Flexible / unlimited PTO policy. • Cleaning membership perk – Free Homeaglow membership with complimentary cleanings. Enjoy up to 2x cleanings a month, capped at $200 USD per cleaning.

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