Senior Director, Demand Generation

Job not on LinkedIn

🕒 July 16

🇺🇸 United States – Remote

💵 $228k - $263k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 44%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iCert Global

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

iCert Global is a professional certification training provider that offers a wide array of courses across various domains, including project management, business analysis, IT service management, agile and scrum strategies, quality management, cloud technology, and cybersecurity. The company provides instructor-led online classes, e-learning options, and corporate training programs designed to empower individuals and enterprises. Through globally recognized certification courses, iCert Global aims to help learners advance their careers and stay competitive in a fast-evolving job market.

📋 Description

• Develop a comprehensive global demand generation strategy driving awareness, consideration, and conversion across the buyer’s journey • Lead, coach, and develop a high-performing global demand generation team • Align demand generation efforts with Sales priorities and revenue targets • Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, Solution Advisory, and Marketing stakeholders • Architect and oversee multichannel integrated campaigns spanning content strategy, digital marketing, events, partner motions, and enablement plans • Drive early-stage category-level campaigns that articulate buyer pain points and introduce the Icertis CLM platform • Build and execute tiered ABM strategies for Enterprise accounts in priority verticals, using AI tools for personalization • Activate buying committees through account-based advertising, gifting, dimensional mail, field events, and personalized outreach • Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high-value accounts • Partner with SDR leadership on outbound prospecting motions • Create outbound playbooks and messaging frameworks • Collaborate on account prioritization, sequencing logic, and persona-specific outreach strategies • Deliver customized Sales assets such as personalized landing pages, email templates, and 1:1 ABM kits • Integrate webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays • Support late-stage deal progression with targeted content, insights, and engagement strategies • Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI • Build a data-driven experimentation model to optimize campaign performance • Manage global budget allocations and ensure efficient investment across programs, partners, and tactics

🎯 Requirements

• Bachelor's Degree • 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions • 5+ years of hands-on ABM leadership experience • Strong fluency in Enterprise buying committees and multistakeholder motions • Proven track record driving pipeline and revenue for Enterprise SaaS • Comfortable owning global pipeline and revenue targets • Expertise developing early-stage campaigns that uncover pain points and build interest in solution categories • Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase, including strategy, segmentation, and orchestration • Experience with gifting/direct mail platforms such as Sendoso or Postal • Strong understanding of Sales Development operations, outbound strategies, and Sales enablement • Proficiency with Marketo, Salesforce, and analytics/BI tools • Strong analytical mindset with evidence of data-driven decision making • Exceptional cross-functional collaboration, communication, and leadership skills with experience aligning GTM teams • Ability to excel in a fast-moving global organization while balancing strategic vision with hands-on execution

🏖️ Benefits

• 20% variable bonus • Equity (RSUs) and shared ownership in the company • Physical, mental, financial, vision, and dental benefits • Employee assistance program (EAP) • Generous 401K match • Flexible work environment • Paid maternity and paternity leave • Generous holiday and PTO program • Generous holidays including the 4th of July week off – paid • Free professional and leadership coaching • Annual personal development allowance • 7 paid volunteer days annually • Global and regional DEIB steering committees • Employee resource groups (ERGs) • Global DEIB training programs and guest speakers throughout the year