Senior Marketing Manager – Demand Generation, Marketing Ops

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🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Health Catalyst

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

Healthcare Insurance • Artificial Intelligence • SaaS

Health Catalyst is a leading provider of data and analytics technology and services to healthcare organizations, committed to being the catalyst for massive, measurable, data-informed healthcare improvement. The company empowers organizations with AI-enabled insights and comprehensive data solutions to drive scalable, measurable improvements in patient outcomes, operational efficiency, and financial performance. With a focus on population health management, clinical quality, and patient engagement, Health Catalyst aims to transform healthcare through data-driven decision-making.

📋 Description

• Own strategy and execution across channels (digital, content, ABM, syndication) with clear accountability for MQLs, pipeline contribution, and lead quality • Own the metrics and the story behind them. Build reporting infrastructure, track conversion across the funnel, and bring forward clear recommendations when something needs to change • Work hands-on in Salesforce and Marketo. Own campaign setup, lead routing, segmentation, and reporting • Set direction for external partners across lead generation, digital marketing, and marketing ops • Operate across marketing, growth, and product. Translate funnel performance into language that earns credibility with sales leadership

🎯 Requirements

• 8+ years in B2B demand generation, growth marketing, or marketing operations, with a strong track record of driving pipeline • Proven ability to own lead generation strategy end-to-end, from concept through execution and optimization • Experience building and scaling multi-channel campaigns that drive measurable business outcomes • Hands-on expertise with Salesforce, Marketo, and modern marketing technology ecosystems including intent data, AI-assisted optimization, and multi-touch attribution. • Experience managing external agencies, including setting direction and holding them accountable to outcomes • Analytical fluency with funnel metrics and the ability to translate data into actionable insights • Comfort operating in ambiguous, growth-stage environments—building structure where it doesn’t yet exist • Highly independent, proactive operator with a driver/achiever mindset

🏖️ Benefits

• Flexible PTO • Professional development stipend • Meaningful opportunities for career growth and development