Senior Manager, Content Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $120k - $118k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

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AutoVitals

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Private Equity Round on 2019-10

Consulting • Marketing • Logistics

AutoVitals is a comprehensive digital solutions provider for the automotive repair shop industry. They offer a range of services including Digital Vehicle Inspections (DVI), workflow automation, customer retention management, and digital marketing. Their solutions aim to drive profitable growth for independent auto repair shops by increasing average repair order values and improving workflow management. With a focus on innovation, AutoVitals provides extensive integration capabilities and helps automotive shops transition to digital operations through industry expert guidance and a collaborative community of users.

📋 Description

• Own the content strategy for AutoVitals and the editorial calendar • Build a segmented content library by shop size, shop type, and buyer role • Design content journeys that move readers toward sales conversations • Write, edit, produce, and publish articles, guides, website copy, email, video scripts, and product-supporting material • Audit, retire, and rebuild existing content • Create customer stories and case studies • Write SEO content using keyword targeting, on-page optimization, content structure, and internal linking • Own ongoing AutoVitals website content updates and new pages • Track and report rankings, traffic, engagement depth, and qualified-lead conversion • Translate product marketing positioning into content and feature-adoption materials • Create demand-generation copy for ads, landing pages, email sequences, webinars, and events • Gather material from sales, training, and shop success teams • Set voice, quality, briefing, and acceptance standards with brand and external contributors • Build repeatable content processes and operating cadence across product marketing, demand generation, and brand • Hire, onboard, and develop content marketers

🎯 Requirements

• 6+ years in product marketing at a B2B SaaS or technology company • Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions • Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on, not only doing the work yourself • Track record owning product launches end to end, from positioning through sales readiness and results • Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for, across all levels of an organization • Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis • Experience segmenting a market and building differentiated messaging by segment and by buyer role • Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use • Data-literate, able to connect messaging and launch work to pipeline and bookings • Comfortable building from scratch in a fast-moving environment where not everything is defined yet • Pragmatic Marketing or Product Marketing Alliance certification (bonus) • Experience taking a multi-product platform to market (bonus) • Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical (bonus) • Familiarity with Salesforce and HubSpot (bonus) • Background or knowledge of the automotive repair industry (bonus)

🏖️ Benefits

• Medical/Dental/Vision • Flexible Spending Account • 401K Match • Flexible PTO • 10% target bonus