Director of Social Media

🕒 May 15

🗽 New York – Remote

🗽 New York – Remote

💵 $194.1k - $242.6k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ava Labs

WebsiteLinkedInAll Job Openings

51 - 200 employees

₿ Crypto

🌐 Web 3

💰 $230M Initial Coin Offering - Ava Labs on 2021-09

Crypto • Web 3

Ava Labs is the developer and steward of Avalanche, a high-performance smart contracts blockchain platform that emphasizes rapid time-to-finality, low transaction costs, and energy efficiency. The company provides infrastructure and tooling for builders and enterprises, including AvaCloud for launching managed custom blockchains, Core — a native wallet for trading and bridging assets — and educational resources like Owl Explains to help onboard users to Web3. Ava Labs targets blockchain developers, decentralized application teams, and organizations exploring finance and enterprise use cases for distributed ledger technology.

📋 Description

• Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram • Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments • Grow audience, engagement, and brand affinity across all platforms with a data-driven approach • Partner closely with our CEO to curate, draft, and refine Twitter/X content that authentically captures his voice and perspective • Proactively surface timely tweet recommendations and reactive commentary opportunities aligned with industry conversations • Directly manage and mentor a team of 1, setting clear goals and career development priorities • Serve as the senior social voice within the Marketing org, collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams • Establish scalable processes for content production, approval, scheduling, and performance reporting • Independently clip, edit, and publish short-form video content from long-form sources (podcasts, AMAs, interviews, events) • Perform basic photo editing and graphic production to enable fast publishing without always requiring designer support • Source and adapt content from across the Avalanche ecosystem to amplify community voices and partner narratives • Track, analyze, and report on channel performance metrics; translate insights into actionable strategy adjustments • Monitor competitor and industry social activity to identify trends and positioning opportunities

🎯 Requirements

• 7+ years of social media experience, with at least 3 years in a senior leadership role within crypto, Web3, or DeFi • Demonstrable experience at a crypto-native or crypto-adjacent institutional platform (e.g., FalconX, Coinbase, Kraken, Grayscale, Gemini, or comparable) • Proven ability to manage executive social media presence, including ghostwriting for C-suite leaders in a credible and authentic voice • Expert-level fluency across Twitter/X, LinkedIn, YouTube, TikTok, and Instagram — including algorithm dynamics and platform best practices • Hands-on video editing skills: comfortable clipping long-form content and producing short-form social assets independently (CapCut, Adobe Premiere, or similar) • Working proficiency in Adobe Photoshop or equivalent for basic graphic production without relying on a design team • Strong written communication skills with the ability to adapt tone, style, and format across audiences and platforms • Based on the East Coast; NYC preferred for in-person collaboration.

🏖️ Benefits

• Token and Equity Package