Senior Director, Brand Strategy – Access Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $190k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 7%

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Avalere

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🛡️ Insurance

⚖️ Legal

Healthcare • Insurance • Legal

Avalere is a healthcare consulting firm founded in 2000, partnered with leading life sciences companies, health plans, providers, and investors. It provides objective analysis, balanced insights, and innovative, data-driven solutions to complex healthcare challenges. Avalere specializes in services such as market access, HEOR, patient-centered research, implementation science, evaluation, and due diligence. It operates as part of Avalere Health, dedicating efforts to help clients in the life sciences, health plans, providers, and private equity sectors to anticipate and adapt to industry trends. The firm offers insights into federal and state healthcare policies and aids clients in adapting to changes in the legislative and regulatory environment.

📋 Description

• Direct, develop, and execute comprehensive access strategies for pipeline and inline assets • Analyze qualitative and quantitative research on market access stakeholders • Analyze market research, market landscapes, analytics reports, and market access congresses/media to identify audience insights and trends • Develop stakeholder personas/archetypes, strategy maps, brand plans, positioning, brand identity strategies, creative briefs, and messaging strategies • Ideate and execute access marketing solutions, tactics, and activations • Design and facilitate workshops, training meetings, launch meetings, and other client events • Advise clients on emerging access-related trends in internal and client meetings • Lead strategic planning for multiple brands and integrated accounts • Develop actionable project briefs with the strategy team • Contribute to RFP/capabilities strategy, organic growth, and new business development • Support market access thought leadership through trend monitoring, expert pieces, podcasts, webinars, and client acquisition • Integrate Advisory and Marketing disciplines within a matrixed organization • Collaborate with account, medical, and creative partners to deliver Access Marketing strategy • Build an external network of strategic partners • Supervise direct reports when applicable • Mentor, coach, and counsel strategy team members

🎯 Requirements

• Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.) • 7-10 years in market access strategy or related experience • 3-5 years in agency required • Market access agency and/or industry experience required • Advanced understanding of market access marketing, strategies, and trends • Advanced working knowledge of market access-related research tools, agency offerings, services, products, and solutions • Proven success building and launching market access strategies and tactical plans leveraging market research, customer insights, clinical data, and market trends and dynamics • Ability to translate Advisory subject matter expertise into Marketing brand/access strategy • Persuasive storytelling and ability to translate strategy into creative • Interdisciplinary thinking, strategic problem-solving, and business leadership skills • Strong written and verbal communication skills • Comfortable with public speaking and strong presentation skills • Ability to use AI platforms to enhance brand strategic needs • Competence in Microsoft Word, Excel, and PowerPoint • Ability to work across multiple stakeholders and disciplines • Ability to work independently and in team environments • Ability to work under pressure with tight deadlines • Exceptional organizational skills • Willingness to travel 20-30% of the time • Management experience is a plus

🏖️ Benefits

• 401K plan with employer match contribution up to 4%, immediately vested • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements, including hybrid and remote work • Option to work from anywhere across the globe two weeks each year • 20 vacation days • One personal well-being day • 9 public holidays • Gifted end-of-year holidays • Early Summer Friday finish in June, July, and August • Free counselling through employee assistance program • Personalized health support • Enhanced maternity, paternity, family leave, and fertility policies • On-demand training and professional development support • Global mobility opportunities across the business

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