Director, Enterprise Marketing

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $127.7k - $191.6k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Avid

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1987

📱 Media

🤖 Artificial Intelligence

Media • Entertainment • Artificial Intelligence

Avid is a company that provides innovative tools and software solutions for the media, entertainment, and music production industries. Known for products like Pro Tools and Media Composer, Avid helps creative professionals produce top-quality audio and video content, from music and movies to news and live performances. The company integrates advanced technology, including AI, to enhance workflows and efficiency in content creation. Avid also emphasizes ethical AI and collaborates with industry groups to promote responsible use in music and media production.

📋 Description

• Execute comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth. • Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns. • Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments. • Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities. • Develop and maintain effective email marketing strategies that support customer engagement and growth goals. • Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement. • Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

🎯 Requirements

• Minimum of 7 years in B2B marketing, with at least 3 years in a leadership within a SaaS organization. • Proven ability to develop and execute comprehensive marketing strategies that drive business growth. • Demonstrated experience in aligning marketing initiatives with sales objectives to achieve company goals. • Proven ability to be a change agent, influencing sales and other stakeholders to adopt modern marketing strategies and practices. • Strong background in developing and executing successful Account-Based Marketing / Experience (ABM/ABX) strategies. • Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences and build strong working relationships with key stakeholders. • Demonstrated leadership and team-building abilities, with a focus on mentoring and developing talent. • Strong analytical capabilities to assess campaign performance and make data-driven decisions. • Familiarity with marketing automation tools and CRMs, specifically Salesforce.com, 6sense, and Marketo. • Ability to work remotely with occasional travel.

🏖️ Benefits

• Avid is an equal opportunity employer. • We celebrate diversity and are committed to creating an inclusive environment for all employees.