Senior Associate, Marketing & Growth

Job not on LinkedIn

🔥 11 minutes ago

🇺🇸 United States – Remote

💵 $31 - $38 / hour

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Axios

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Axios is a media company that delivers news and insights through various platforms, including newsletters, local news outlets, and exclusive content for professionals. It covers a broad range of topics such as politics, policy, business, technology, health, and energy, providing in-depth reporting and analysis. By focusing on quick, concise, and powerful stories, Axios aims to make news more accessible and engaging for its audience. Its offerings include free daily newsletters like Axios AM and Axios Pro, as well as events and live discussions.

📋 Description

• Own lifecycle marketing strategy across audience acquisition, registration, engagement, retention and repeat attendance for Axios Live Essential events. • Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after every event. • Develop audience nurture programs for key audience segments including newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members and new prospect audiences. • Create lifecycle strategies that increase repeat attendance, strengthen audience loyalty and improve long-term audience value. • Lead audience acquisition strategy for Axios local and national events. • Develop multi-channel marketing campaigns leveraging: • Email marketing • Paid social • Organic social • House advertisements • Newsletter promotions • Partner marketing • Referral campaigns • Manage paid advertising campaigns across Meta, LinkedIn and emerging platforms to efficiently grow registrations and qualified audiences. • Continuously optimize acquisition performance through audience targeting, creative testing and conversion analysis. • Own email marketing strategy and execution for Axios Live Essential events. • Develop campaign calendars, messaging strategies and promotional timelines aligned with event objectives. • Build targeted audience segments using engagement and behavioral data to improve personalization and conversion. • Draft, QA and deploy the complete event email lifecycle including: • Invitations • Speaker announcements • Registration confirmations • Reminder campaigns • Know Before You Go communications • Post-event follow-up • Thank-you campaigns • Partner with Editorial and Event Leads to develop messaging that reflects Axios' editorial voice while maximizing audience engagement. • Build and maintain audience profiles across industries, executive functions and geographic markets. • Lead audience segmentation efforts to identify high-value audiences and improve campaign targeting. • Analyze registration trends, attendance behavior and audience composition to inform future marketing strategies. • Develop recommendations that strengthen audience quality, diversity and long-term growth. • Build and maintain centralized marketing dashboards tracking campaign performance across Axios Live events. • Monitor registrations, attendance, engagement, conversion and marketing channel performance. • Translate data into actionable recommendations for stakeholders. • Design and execute A/B tests that improve registration conversion, email engagement and audience acquisition performance. • Develop recurring reporting that measures marketing effectiveness across campaigns, channels and event portfolios. • Serve as marketing lead for Axios Live essential events. • Partner closely with Events, Editorial, Partnerships, Design and Audience Development throughout campaign planning and execution. • Lead weekly marketing updates, sharing registration performance, audience insights, campaign priorities and recommendations with internal stakeholders. • Ensure audience-first thinking is embedded throughout the event planning process.

🎯 Requirements

• 3+ years of experience in growth marketing, lifecycle marketing, CRM or event marketing. • Experience managing integrated marketing campaigns across email, paid media and owned channels. • Strong understanding of lifecycle marketing principles, customer journeys and marketing automation. • Experience developing audience segmentation and personalization strategies. • Demonstrated experience managing paid social campaigns with a focus on audience acquisition and conversion. • Strong analytical skills with experience interpreting campaign performance and audience data. • Excellent project management and cross-functional collaboration skills. • Exceptional written communication skills and attention to detail.

🏖️ Benefits

• 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including telehealth services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture