
51 - 200 employees
đź Consulting
đŁ Marketing
âď¸ SaaS
Consulting ⢠Marketing ⢠SaaS
aytm is an advanced consumer insights platform that provides technology and expertise to empower market research initiatives. With a focus on agile consumer insights, aytm offers a range of solutions including a predictive sample engine, survey authoring tools, and real-time reporting and analysis dashboards. Their proprietary consumer panel, PaidViewpoint, is highly regarded for delivering quality responses. Additionally, aytm utilizes AI-powered tools such as Skipper, an AI research assistant, to facilitate faster, actionable insights. The platform is tailored for various industries such as banking, healthcare, telecom, and more, helping businesses to make informed decisions based on comprehensive research insights.
đĽ 0 minutes ago
đ Alabama, Alaska, +34 more states â Remote
đľ $90k - $120k / year
â° Full Time
đĄ Mid-level
đ Senior
đ Growth Marketing
đť Ghost score 0%
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51 - 200 employees
đź Consulting
đŁ Marketing
âď¸ SaaS
Consulting ⢠Marketing ⢠SaaS
aytm is an advanced consumer insights platform that provides technology and expertise to empower market research initiatives. With a focus on agile consumer insights, aytm offers a range of solutions including a predictive sample engine, survey authoring tools, and real-time reporting and analysis dashboards. Their proprietary consumer panel, PaidViewpoint, is highly regarded for delivering quality responses. Additionally, aytm utilizes AI-powered tools such as Skipper, an AI research assistant, to facilitate faster, actionable insights. The platform is tailored for various industries such as banking, healthcare, telecom, and more, helping businesses to make informed decisions based on comprehensive research insights.
⢠Plan and execute a comprehensive digital marketing plan to increase brand awareness, generate sales-ready leads, build revenue pipeline, and drive customer expansion and retention ⢠Manage and support SEO, digital advertising, email campaigns, social media, content creation, event support, community-building, lead nurturing, ABM, and lifecycle campaigns ⢠Work with the Growth Marketing team to achieve KPIs for MQLs, SQLs, closed-won revenue, expansion pipeline influence, and retention/NRR impact ⢠Drive marketing- and sales-qualified leads through website CTAs, landing pages, and lead-generation campaigns ⢠Build and optimize lead-nurturing processes using email, webinars, content, paid media, social, and other engagement channels ⢠Own lifecycle marketing for existing customers based on usage signals, renewal timing, and expansion readiness, partnering with Customer Success and Account Management ⢠Support ABM initiatives targeting high-value prospects and customers ⢠Coordinate customer-story sourcing and campaign production with Product Marketing and Creative teams ⢠Manage community-building efforts through forums, user groups, and other channels ⢠Leverage AI tools and workflows for segmentation, personalization, content generation, performance analysis, and marketing automation ⢠Partner with outside agencies and contractors ⢠Own and optimize the marketing and sales technology stack for automation and attribution reporting ⢠Maintain customer and prospect database hygiene, segmentation, and lead-scoring models ⢠Lead SEO research, strategy, and execution ⢠Develop and manage sales enablement assets and collateral
⢠Minimum 5+ years of digital marketing experience at a B2B SaaS organization ⢠Experience in the Market Research / Consumer Insights industry highly desirable, but not required ⢠Highly proficient in HubSpot marketing automation software ⢠Demonstrated experience with Google Ads and LinkedIn advertising platforms ⢠Fluent in project management software ⢠Experience working effectively in remote, fast-paced, high-growth environments ⢠Experience creating and executing integrated marketing campaigns using live events, webinars, digital advertising, and social networking ⢠Experience building, launching, and reporting on campaigns using MA/CRM platforms ⢠Experience with targeting, segmentation, and list acquisition for demand generation campaigns ⢠Strong understanding of content's role in the B2B buyer's journey ⢠Familiarity with the technical sales cycle and marketing communications for lead nurturing, adoption, and growth ⢠Ability to work independently and with diverse teams ⢠Relationship management skills to build rapport, influence, and deepen stakeholder relationships ⢠Must reside in one of the listed U.S. states
⢠Unlimited PTO with a required minimum number of days taken each year ⢠$0 deductible health plans plus dental, vision, and more ⢠401(k) retirement account with automatic company contributions ⢠Flexible work schedule ⢠Dependent care pre-tax benefit account ⢠Professional development support ⢠Company-funded travel programs for all employees ⢠In-home snack allowance ⢠Cellphone and internet credits ⢠Equipment and tools provided ⢠Structured onboarding courses ⢠Paid volunteer time ⢠Remote work with zero commute and flexibility
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