Email & Lifecycle Marketing Manager – LATAM, Caribbean

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

BA Global Talent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📦 Logistics

📣 Marketing

💼 Consulting

Logistics • Marketing • Consulting

BA Global Talent is a remote-first talent and recruitment firm that connects professionals across the Americas with U. S. companies. The company specializes in remote recruitment, HR operations, and workforce solutions—providing end-to-end support from candidate sourcing and interview coaching to contract onboarding and secure USD payments. BA Global Talent focuses on placing contractors in fully remote roles (especially LATAM-to-U. S. placements), maintaining transparent processes, written contracts, and a values-driven, inclusive approach.

📋 Description

• Own email and lifecycle marketing strategy and execution across multiple brands • Translate business goals into lifecycle strategies, campaign calendars, testing plans, KPIs, and recommendations • Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs • Develop segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, and business goals • Plan and execute programs supporting promotions, launches, acquisition, retention, and repeat purchase • Develop email copy and coordinate creative briefs and assets with the design team • Execute A/B tests across messaging, creative, segmentation, timing, offers, and flows • Monitor deliverability, list health, and list growth • Analyze performance, revenue attribution, conversion, retention, repeat purchase, reorder behavior, subscription adoption, and customer value • Provide clear reporting outlining what happened, why it happened, and next steps • Present insights and optimization recommendations to leadership • Maintain campaign QA across links, tracking, segmentation, targeting, creative, and deployment • Manage multiple brands and priorities with organization, accuracy, and accountability • Stay informed about each brand’s products, customers, competitive landscape, and business performance • Work directly with the CMO and collaborate with the Design Director and agency team across multiple client accounts

🎯 Requirements

• Strong written and verbal English skills, including the ability to clearly present insights and recommendations in professional settings • Approximately 4+ years of hands-on email, CRM, or lifecycle marketing experience preferred • Proven ability to personally own and execute email/lifecycle programs, including strategy, campaigns, flows, segmentation, testing, and optimization • Omnisend experience strongly preferred; Klaviyo or similar platform experience also considered • Experience managing multiple brands, accounts, or priorities; agency experience preferred, though strong multi-brand in-house experience will be considered • Experience with CPG, food & beverage, lifestyle, hospitality, alcohol, or related consumer brands strongly preferred • Understanding of brand-building and commercial performance, including conversion, repeat purchase, reorder rate, subscriptions, retention, revenue, and customer value • Strong analytical, data literacy, testing, and optimization skills • Strong creative judgment and ability to collaborate with design and content teams • Excellent organization, project management, attention to detail, and ability to work independently and proactively in a fast-paced agency environment • Ability to work Eastern Time • Only resumes submitted in English will be considered • Preparedness to discuss an email or lifecycle program personally owned, including strategy, testing, optimizations, and measurable business results

🏖️ Benefits

• Part-time, hourly engagement with potential to increase hours and responsibilities over time • Ongoing agency resource rather than a short-term project • Remote work • Opportunity to start or further a career with a young, fast-growing company • Growth, autonomy, and impact • Support and long-term success