Email & Lifecycle Marketing Manager – LATAM, Caribbean

Job not on LinkedIn

🕒 September 9

🇺🇸 United States – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 37%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BA Global Talent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📦 Logistics

📣 Marketing

💼 Consulting

Logistics • Marketing • Consulting

BA Global Talent is a remote-first talent and recruitment firm that connects professionals across the Americas with U. S. companies. The company specializes in remote recruitment, HR operations, and workforce solutions—providing end-to-end support from candidate sourcing and interview coaching to contract onboarding and secure USD payments. BA Global Talent focuses on placing contractors in fully remote roles (especially LATAM-to-U. S. placements), maintaining transparent processes, written contracts, and a values-driven, inclusive approach.

📋 Description

• Own email and lifecycle marketing strategy and execution across multiple brands • Translate business goals into lifecycle strategies, campaign calendars, testing plans, KPIs, and recommendations • Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs • Develop segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, and business goals • Plan and execute programs supporting promotions, launches, acquisition, retention, and repeat purchase • Develop email copy and coordinate creative briefs and assets with the design team • Execute A/B tests across messaging, creative, segmentation, timing, offers, and flows • Monitor deliverability, list health, and list growth • Analyze performance, revenue attribution, conversion, retention, repeat purchase, reorder behavior, subscription adoption, and customer value • Provide clear reporting outlining what happened, why it happened, and next steps • Present insights and optimization recommendations to leadership • Maintain campaign QA across links, tracking, segmentation, targeting, creative, and deployment • Manage multiple brands and priorities with organization, accuracy, and accountability • Stay informed about each brand’s products, customers, competitive landscape, and business performance • Work directly with the CMO and collaborate with the Design Director and agency team across multiple client accounts

🎯 Requirements

• Strong written and verbal English skills, including the ability to clearly present insights and recommendations in professional settings • Approximately 4+ years of hands-on email, CRM, or lifecycle marketing experience preferred • Proven ability to personally own and execute email/lifecycle programs, including strategy, campaigns, flows, segmentation, testing, and optimization • Omnisend experience strongly preferred; Klaviyo or similar platform experience also considered • Experience managing multiple brands, accounts, or priorities; agency experience preferred, though strong multi-brand in-house experience will be considered • Experience with CPG, food & beverage, lifestyle, hospitality, alcohol, or related consumer brands strongly preferred • Understanding of brand-building and commercial performance, including conversion, repeat purchase, reorder rate, subscriptions, retention, revenue, and customer value • Strong analytical, data literacy, testing, and optimization skills • Strong creative judgment and ability to collaborate with design and content teams • Excellent organization, project management, attention to detail, and ability to work independently and proactively in a fast-paced agency environment • Ability to work Eastern Time • Only resumes submitted in English will be considered • Preparedness to discuss an email or lifecycle program personally owned, including strategy, testing, optimizations, and measurable business results

🏖️ Benefits

• Part-time, hourly engagement with potential to increase hours and responsibilities over time • Ongoing agency resource rather than a short-term project • Remote work • Opportunity to start or further a career with a young, fast-growing company • Growth, autonomy, and impact • Support and long-term success