Senior Integrated Marketing Manager

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $143.8k - $191.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Babylist

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🛒 Retail

💰 $40M Series C on 2021-11

eCommerce • Retail

Babylist is the leading vertical marketplace and commerce destination for baby products, driving purchase decisions for more than 8 million people each year. It utilizes robust proprietary data, patented technology, and unbiased editorial guidance to recommend expert-tested products to those starting their parenting journey. Babylist registries connect new parents with their community of family and friends who help plan, prepare, and shop for a child's arrival. Founded in 2011 by Natalie Gordon, Babylist has grown from a side project into a generational brand in the $67 billion baby products market.

📋 Description

• Own integrated go-to-market strategy for Wishlist feature launches, seasonal pushes, and Registry/Wishlist campaigns • Own user research, market sizing, and journey mapping for the Wishlist user • Direct editorial and content work needed to execute each plan • Partner cross-functionally with product, Brand & Creative, Growth channels, Corporate Communications, and Content/Social • Build integrated GTM strategy in lockstep with the product squad roadmap • Define creative quality standards and measure creative success • Create an internal playbook covering competitive analysis, market opportunity, market sizing, and marketing success criteria • Deliver finished GTM plans to execution teams and keep initiatives moving in parallel • Own the customer marketing value proposition for Wishlist across channels • Drive measurable Wishlist adoption growth and be accountable for results • Report progress and blockers directly to the Sr. Director, Customer Marketing

🎯 Requirements

• Senior-level experience in an Integrated Marketing role • Proven success leading through influence in an individual-contributor role • Experience using UX, analytics, and custom research to build product marketing strategy • Consumer marketing experience at scale across email, push, SMS, paid, and site channels • Product marketing experience translating feature roadmaps into customer stories and sequencing plans • Track record of driving business growth through cross-functional partnership • Ability to direct editorial and content work and clearly brief creative teams • Ability to work effectively amid ambiguity and lead with curiosity • Daily use of AI tools and willingness to stay current with AI developments • Ability to lead through influence

🏖️ Benefits

• Target 20% annual bonus • Competitive equity • Company-paid medical, dental, and vision insurance • Retirement savings plan with company matching • Flexible spending accounts • Generous paid parental leave and PTO • Winter Wonder Week: the whole company takes a paid week off at the end of the year • Remote work stipend to set up your office • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning • Competitive pay • Opportunities for career advancement • Performance-based advancement • Leading tools like Claude and ChatGPT from day one

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume