Lead, Lifecycle Marketing

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $83.6k - $104k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Housecall Pro

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Housecall Pro is a business management software for home service professionals, providing tools for scheduling, dispatching, invoicing, payment collection, and more. It is designed to improve efficiency and profitability for companies in industries such as HVAC, plumbing, electrical, and other home service sectors. The software includes features like QuickBooks integration, enhanced reporting, customer management, and mobile accessibility, and is trusted by thousands of businesses to automate and streamline their operations.

📋 Description

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging • Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks • Configure and troubleshoot webhooks passing real-time event and user data between the marketing platform, product, CRM, and third-party tools • Work with Product, Data, Martech, and Engineering to define event tracking, user attributes, and journey-triggering data • Collaborate with content and design teams to create engaging campaigns tailored to customer segments • Segment customer lists and apply personalization for targeted communications • Build accurate email campaigns for deployment • Conduct A/B testing to improve engagement and conversions • Maintain the lifecycle marketing calendar for cohesive cross-channel messaging • Ensure compliance with GDPR, CAN-SPAM, TCPA, and SMS guidelines • Monitor and analyze lifecycle-channel performance, optimize campaigns, and provide actionable stakeholder insights

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience • 5+ years of experience in email marketing, SMS, and in-app messaging, including campaign strategy, execution, and analysis • Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes • Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation • Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content • Solid grasp of customer data models, segmentation, and event-based triggering • Experience with A/B testing, segmentation, and personalization across channels with proven success driving lift in engagement • Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA • Experience with a CDP such as Segment, mParticle, or RudderStack is a plus • Strong communication and teamwork skills • Attention to detail and creative problem-solving abilities • Ability to adapt to changing priorities and meet deadlines • Proactive mindset focused on continuous improvement • Enthusiasm for learning and staying current with industry trends • Ability to multitask to ensure communications and deployments happen on time

🏖️ Benefits

• Medical, dental, vision, life, and disability insurance • 401(k) • Paid holidays • Flexible, take-it-as-you-need-it paid time off • Equity in a rapidly growing startup backed by top-tier VCs • Monthly tech reimbursements • Employee assistance program • Flexible time off • Paid parental leave • Other company benefits

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