Senior Brand & Content Lead

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $96.9k - $123.6k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

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Rice University's Baker Institute for Public Policy

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 Non-profit

📚 Education

💼 Consulting

Non-profit • Education • Consulting

Rice University's Baker Institute for Public Policy is a nonpartisan public policy institute renowned for its research and influence in domestic and foreign policy. Founded in 1993 and ranked the No. 1 university-based think tank globally, the institute leverages the expertise of Rice faculty along with its endowed fellows and scholars. Its mission is to bridge the gap between theory and practice in public policy, engaging experts from diverse fields to enhance the discourse on various policy issues and effect change in policy-making both domestically and internationally.

📋 Description

• Own brand strategy and governance for OpenStax across K-12 and Higher Education marketing • Develop and implement complex, multi-audience communications and marketing strategies • Set, govern, and enforce the OpenStax brand and style guide • Lead public relations and external communications, including media inquiries and press releases • Support executive messaging • Own the editorial voice and content calendar across K-12 and Higher Education marketing • Own and grow the blog, newsletters, podcast, and social media channels • Contribute to product positioning, messaging, and sales-facing collateral as part of the cross-functional product marketing group • Oversee strategic long-range plans and programs • Manage vendor relationships • Write, design, and orchestrate sophisticated marketing and communication materials • Lead market research and analysis initiatives • Guide strategic marketing direction, product segmentation, and customer targeting • Participate in university-wide and cross-functional initiatives • Provide expert guidance and mentorship without formal supervisory authority • Partner with design, sales, marketing, product, growth/demand, and events colleagues • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree • In lieu of the education requirement, additional related experience above and beyond what is required may be substituted on an equivalent year-for-year basis • Four or more (4+) years of experience in brand management, content strategy, communications, marketing, or public relations • Strong oral and written communication skills • Strong leadership and strategic-management skills • Strong project-management and organizational skills • Strong organizational and creative skills • Strong analytical and problem-solving skills • Strong editorial and brand judgment, including experience developing or maintaining brand or style guidelines • Ability to manage multiple content workstreams and editorial calendars simultaneously • Ability to collaborate effectively and build consensus with colleagues across teams without formal authority over them • Proficiency with standard office and content-collaboration tools • Familiarity with responsible AI tools and strategies for content and marketing purposes • Reliable high-speed internet access and a suitable, distraction-minimized workspace • Occasional travel required • Ability to work on Central Standard Time • Resume and cover letter required

🏖️ Benefits

• Remote home-office work environment • Occasional travel for team meetings, conferences, partner and press events, and organizational convenings • Reasonable accommodations for qualified persons with disabilities • Rice University employee benefits (benefits link provided)