Executive Director, Consumer Digital Engagement

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🔥 0 minutes ago

🌵 Arizona, California, +3 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏈 Ohio – Remote 🦬 Wyoming – Remote

💵 $68 - $131 / hour

⏰ Full Time

🔴 Lead

👔 Director

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Banner Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1999

🏥 Healthcare

⚕️ Healthcare Insurance

Healthcare • Healthcare Insurance

Banner Health is a leading healthcare system committed to making healthcare easier through comprehensive patient services and resources. They provide a safe place for care with services ranging from emergency and urgent care, imaging, and surgery centers to maternity and hospice care. Banner Health also offers telehealth options to ensure access to healthcare, regardless of location. They support athletes through Banner Orthopedics & Sports Medicine and have been recognized for exceptional patient care. With advanced digital tools, they aim to manage healthcare seamlessly for their patients.

📋 Description

• Visionary leader responsible for shaping and driving Banner’s digital customer engagement platforms that include Banner.com and associated mobile apps • Leads a team of professionals to optimize digital platforms, harness data-driven insights, and foster innovation in the healthcare marketing landscape • Evaluates and develops a comprehensive digital marketing strategy, budget and team structure that aligns with Banner's brand, mission, and strategic priorities • Leads marketing technology platform strategy and oversees the development and maintenance of the organization's digital assets • Directs the strategy and execution of social media and partners with the marketing and brand team to build brand awareness • Establishes and monitors KPIs to measure the effectiveness of digital marketing efforts

🎯 Requirements

• Bachelor’s degree required or equivalent work experience • Significant experience in digital and social marketing with a successful track record in digital media technologies, data management, content delivery and digital strategy in large, complex consumer facing businesses with 10+ years of experience • Proven success as an innovative digital leader with a track record implementing change across numerous disciplines including marketing, customer experience, culture and leadership, and digital technology integration • Strong understanding of patient-centered marketing in healthcare, including consumer decision journeys • Expertise in SEO/SEM, social media, email marketing and web analytics • Data-driven mindset with the ability to translate analytics into actionable insights • Current in user experience trends; experience in highly regulated industry or healthcare (payer, provider, strategy consulting) preferred • Skilled in mentoring and nurturing staff and teams

🏖️ Benefits

• option to participate in a variety of health, financial, and security benefits • Management Incentive Program as part of your Total Rewards package