Associate Director, Media Planning

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⛰️ Colorado, Illinois, +2 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🏰 Missouri – Remote

💵 $80k - $115k / year

⏰ Full Time

🟠 Senior

👔 Director

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Serve as an essential strategic and operational lead within a planning pod, bridging high-level strategy and execution • Lead integrated media recommendations and translate strategic direction into actionable, audience-first plans • Align media placement with creative messaging • Evaluate campaign performance and provide strategic recommendations on optimizations and marketplace trends • Develop geographic, target-audience, and competitive analyses to guide media plans and client spend • Own day-to-day client relationships, weekly status updates, recommendations, and campaign reviews • Collaborate with Client Experience, Strategy, Creative, Activation, Analytics, CRM, and Finance teams • Present media points of view to clients and internal stakeholders • Build relationships with media vendor partners • Manage, mentor, and coach Supervisors, Senior Planners, and Planners • Evaluate pod workflows, resources, bandwidth, and operational challenges; escalate needs to the Director • Oversee client budgets, flowcharts, media authorizations, and spend allocations • Partner with Activation and Finance on invoices and billing accuracy • Identify organic growth opportunities across Media, Data & Analytics, and CRM • Report to the VP/Director, Planning

🎯 Requirements

• Bachelor’s degree or equivalent experience • 5–8 years of media planning experience within an agency setting • Proven experience developing integrated plans across traditional and digital channels • Demonstrated experience directly managing or mentoring junior planning team members • High proficiency in industry planning and research tools, including MRI-Simmons, Resonate, YouGov, Vivvix, Pathmatics, SQAD, Guideline/MediaTools, and Nielsen • Strong media math acumen, financial discipline, and analytical problem-solving skills • Exceptional written and verbal communication skills • Track record of effective client presentations

🏖️ Benefits

• Health insurance options • Flexible PTO • Life insurance • 401(k) • Comprehensive benefits package