Associate Director, Planning

🕒 August 11

⛰️ Colorado, Illinois, +2 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🏰 Missouri – Remote

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 42%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Lead development of strategic and tactical media recommendations aligned with client business objectives • Translate audience insights and competitive data into audience-first media strategies • Identify category white space and develop media moments that amplify creative impact • Evaluate campaign performance and provide optimization and marketplace-trend recommendations • Develop geographic, target-audience, and competitive analyses to guide plans and client spend • Own day-to-day client relationships, weekly status updates, recommendations, and campaign reviews • Collaborate with Client Experience, Strategy, Creative, Activation, Analytics, CRM, and Finance teams • Present media points of view to clients and internal stakeholders • Maintain relationships with media vendor partners • Manage, mentor, and coach junior planning staff • Evaluate pod workflows, resources, bandwidth, and operational challenges • Oversee client budget management, flowcharts, media authorizations, and spend allocations • Partner with Activation and Finance to ensure billing accuracy • Identify organic growth opportunities across Media, Data & Analytics, and CRM

🎯 Requirements

• Bachelor's degree or equivalent experience • 5-8 years of media planning experience within an agency setting • Proven experience developing integrated plans across traditional and digital channels • Demonstrated experience direct-managing or mentoring junior planning team members • High proficiency in industry planning and research tools, including MRI-Simmons, Resonate, YouGov, Vivvix, Pathmatics, SQAD, Guideline/MediaTools, and Nielsen • Strong media math acumen, financial discipline, and analytical problem-solving skills • Exceptional written and verbal communication skills with a track record of effective client presentation

🏖️ Benefits

• No explicit benefits, perks, or compensation extras stated