Paid Media Expert – Google Ads, LinkedIn Ads, B2B Tech

🔥 23 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Barrena Branding & Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

📣 Marketing

💼 Consulting

Marketing • Consulting

Barrena Branding & Marketing is a full-service branding and marketing agency that helps businesses strengthen their digital identity and grow their market presence. With 8+ years of experience, Barrena offers brand and website design, marketing strategy and execution (including fractional CMO services), PR and reputation management, content creation and storytelling, and talent branding and attraction. They serve organizations at all stages — from startups to large enterprises — providing customizable, à la carte services to supplement in-house teams or act as a full external marketing partner.

📋 Description

• Plan and manage paid media campaigns for our clients across Google Search, Display, YouTube, and LinkedIn Ads • Build and optimize retargeting campaigns to re-engage high-intent audiences • Analyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC, etc.) • Provide regular performance reports with actionable insights • Conduct keyword research and develop audience targeting strategies based on B2B buyer intent • Collaborate with our team to align messaging, creative, and landing page strategy with campaign goals • Stay updated on industry trends and best practices in digital marketing and B2B tech • Meet deadlines consistently and communicate proactively about project status

🎯 Requirements

• Proven experience running paid media campaigns for B2B technology companies is required • You must submit examples of previous paid campaigns — including ad copy, targeting strategy, and performance data (e.g., CPL, ROAS, CAC, etc.) • Must reside in the U.S. and work as a 1099 independent contractor • You double-check everything — targeting, budgets, tracking, and reporting • You’re responsive, proactive, and clear in communicating performance, optimizations, and strategy • You have hands-on experience managing Google Search, Display, YouTube, and LinkedIn Ads campaigns • You know how to build and refine retargeting funnels to re-engage high-intent B2B audiences • You can interpret lead generation data and align paid strategy to buyer intent and sales pipeline • Experience setting up conversion tracking, integrating with HubSpot or other CRMs, or launching campaigns alongside content or email marketing strategies

🏖️ Benefits

• An open, collaborative environment • We want you to enjoy working with us and support your professional growth • Strategic guidance and feedback (we don’t leave you guessing!) • Respect for your time and expertise