Integrated Media Planner

🔥 1 hour ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $61k - $76k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

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This company has sponsored H1B visas in the past.

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Basis Technologies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $25M Private Equity Round on 2021-04

Consulting • Logistics • Marketing

Basis Technologies is a company focused on streamlining and innovating the digital advertising industry. They offer a comprehensive platform that integrates and automates various aspects of digital advertising, including demand-side platforms (DSP), cross-device targeting, brand safety, fraud protection, and private marketplaces. The platform is designed to reduce operational complexity and manual effort by consolidating disparate systems and automating workflows. Basis Technologies also provides services such as media strategy, activation, consulting, and onboarding, along with education programs through their AdTech Academy. They emphasize efficiency, productivity, and collaboration within advertising operations, catering to enterprises looking for effective programmatic advertising solutions.

📋 Description

• Develop and monitor media plans • Manage media fundamentals education • Steward media execution for a suite of Basis clients • Leverage understanding of the digital media landscape and Basis products to craft media planning recommendations tied to overarching strategy • Deliver integrated media plans across all media channels with clear rationale • Maintain understanding of syndicated media tools and their use in planning • Collaborate with analytics to align media strategies and reporting deliverables with business objectives and success measures • Negotiate with vendors for optimal inventory and pricing • Guide and assist in shaping KPIs for strategic media plans • Cultivate relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers • Provide solutions-oriented, high-level client service • Contribute to campaign performance, client satisfaction, and retention alongside ICS leadership and Client Development • Manage insertion orders, post-IO media plan revisions, and publisher IO approvals • Actualize campaigns to meet budgets and KPIs and deliver in full • Assist Finance with billing executions and discrepancies • Complete traffic sheets and assist with gathering creative assets and instructions

🎯 Requirements

• 2+ years of experience in digital media planning and buying • Understanding and interest in programmatic media and real-time bidding • Experience working alongside a Demand Side Platform • Strategic thinking and proactive client service skills • Strong written and verbal communication skills • Strong issue resolution and problem-solving capabilities • Ability to work well in a cross functional team environment • Passion for staying current with the latest research and media tools • Intermediate to Advanced Excel and PowerPoint skills • Commitment to creating inclusive, respectful environments where all voices are valued and supported • Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning • Hands on DSP buying experience • Previous holistic media planning experience • Experience working with a 3rd party ad server • Experience in digital reporting dashboards such as Datorama • Experience in holistic media planning with a focus on search and social • Basis Certified

🏖️ Benefits

• Flexible work week • 401k/RRSP matching • Mental health support • Paid sabbaticals • Generous parental leave • Flexible work options • Competitive benefits • Remote, hybrid, or on-site work options across the U.S. and Canada • Equal-opportunity workplace • Interview accessibility assistance

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