Social Media Buyer

Job not on LinkedIn

🔥 4 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $68.6k - $82k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💕 Social Media Manager

🚫👨‍🎓 No degree required

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Basis Technologies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $25M Private Equity Round on 2021-04

Consulting • Logistics • Marketing

Basis Technologies is a company focused on streamlining and innovating the digital advertising industry. They offer a comprehensive platform that integrates and automates various aspects of digital advertising, including demand-side platforms (DSP), cross-device targeting, brand safety, fraud protection, and private marketplaces. The platform is designed to reduce operational complexity and manual effort by consolidating disparate systems and automating workflows. Basis Technologies also provides services such as media strategy, activation, consulting, and onboarding, along with education programs through their AdTech Academy. They emphasize efficiency, productivity, and collaboration within advertising operations, catering to enterprises looking for effective programmatic advertising solutions.

📋 Description

• Build and QA campaigns according to best practices • Maintain a strong understanding of the paid social landscape, products, solutions, and best practices across major platforms • Review campaigns daily to monitor pacing, audit performance, and own optimizations • Steward clients’ media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X • Collaborate with Operations, Analytics, Digital Media Buyers, and Planners to develop performance stories and ensure campaign results • Build strategic campaign plans for social RFP requests • Craft client-facing points of view based on the evolving social landscape • Assist in training, mentoring, and developing Social Media Buying Associates • Adopt new processes and workflow modifications to ensure consistent process use • Troubleshoot technical issues with creative, tactics, URLs, pixels, ad management platforms, and campaign settings • Provide education on paid social platform tools to internal teams • Assist in developing and documenting paid social media management best practices • Develop client relationships through statuses, QBRs, and ad hoc meetings

🎯 Requirements

• 2+ years of experience managing and executing paid social campaigns across various platforms • Ability to handle multiple tasks in a fast-paced environment under tight deadlines • Strong analytical skills and ability to pull and analyze reports from ad manager platforms • Familiarity with first-party and third-party data and tagging/pixel placement • Detail-oriented and organized • Developed communication and presentation skills • Solutions-oriented • Proficiency in Excel and PPT • Precise attention to detail • Ability to work in a cross-functional team environment • Commitment to creating inclusive, respectful environments where all voices are valued and supported • Thoughtful approach to collaboration, design, and decision-making prioritizing equity, access, and continuous learning • Identity, education, and employment history verification for all hires

🏖️ Benefits

• Flexible work week • 401k/RRSP matching • Mental health support • Paid sabbaticals • Generous parental leave • Flexible work options • Competitive benefits