Social Media Manager

Job not on LinkedIn

🔥 2 hours ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $70k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Swimoutlet

WebsiteLinkedInAll Job Openings

- employees

📣 Marketing

📦 Logistics

✈️ Travel

Marketing • Logistics • Travel

Swimoutlet is an Italian online retail outlet specializing in swimwear, swimming accessories, and triathlon sportswear for men, women and juniors, carrying brands like Arena, Speedo, and Jaked. The company operates an e-commerce store and a physical showroom in Perugia, offers customer support via phone, WhatsApp and chat, provides free shipping in Italy for orders over €99, multiple secure payment options, and a 30-day return/exchange guarantee.

📋 Description

• Own SwimOutlet’s and Sporti’s organic social presence end to end across Facebook, Instagram, TikTok, and YouTube Shorts • Produce social and paid social creative across short-form video, UGC, motion graphics, and statics • Shoot and edit content on demand and on location, including pool decks and swim meets • Produce a consistent pipeline of testable creative for Meta and other paid social channels • Direct and produce UGC through the ambassador roster and creator network • Publish and schedule content across social channels • Repurpose existing footage, UGC, and statics into new formats and placements • Coordinate internal designers, the digital media team, and external freelancers while owning the output • Use AI tools for ideation, scripting, editing, and content generation where appropriate • Audit branded social channels within the first 60 days and recommend priorities • Plan, produce, publish, manage communities, and track performance across channels • Lead paid-social creative ideation and testing across hooks, angles, copy, and formats • Review paid creative performance weekly with the CMO and determine what to produce next • Analyze CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate, and outbound CTR • Run the ambassador program, including recruiting, briefing, tracking output, evaluating ROI, and refining the roster • Manage community engagement across DMs, comments, and tagged content; escalate sensitive issues • Align social content with product priorities, launches, and promotional moments • Present weekly organic-performance reporting and apply organic learnings to paid social • Monitor platform changes, trends, competitors, and category trends across swim and adjacent DTC industries • Steward SwimOutlet’s voice and tone across organic, paid social, and community • Maintain a lightweight voice reference • Manage Tolstoy shoppable video for on-site and retention relevance

🎯 Requirements

• Must make the work personally, including shooting, editing, motion graphics, and static design • Able to produce content to a standard suitable for paid media spend • Comfortable producing on location, including on pool decks and at meets • Fluent in preferred production tools such as Premiere, After Effects, CapCut, Figma, or Canva • Experience owning organic social for a consumer brand or retailer end to end • Demonstrable paid social creative experience, including commercially measurable ads • Experience running an ambassador, creator, or influencer program with accountability for output • Sound community-management judgment, including escalation judgment • Comfortable with performance data and social metrics such as hook rate • Genuine knowledge of the swim, aquatics, or endurance-sport world, or a credible route to it • Working fluency with AI content-production tools is a plus, not a requirement

🏖️ Benefits

• Health, dental, and vision coverage • 401(k) with company match • Paid time off and holidays • Generous employee discount on SwimOutlet products • Home-office / remote-work support • Covered business travel • Competitive base salary