Senior Social Media Manager

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Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $35M Series B on 2019-04

Healthcare • Food & Beverage • Consulting

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Execute and evolve the organic social strategy across both brands in partnership with the Director of Social Media. • Serve as the primary social lead for Nutrafol Men while flexing across both brands (@nutrafol and @nutrafolmen) as business needs evolve. • Jointly own the organic social content calendar across @nutrafol and @nutrafolmen from planning through publishing, ensuring content is timely, cohesive, and aligned with business priorities. • Develop social-first strategies for campaigns, product launches, seasonal moments, tentpole activations, and reactive opportunities. • Translate business priorities into platform-native content plans, original creative concepts, and compelling social storytelling. • Write social-first copy across captions, scripts, hooks, on-screen text, creative briefs, and community responses, simplifying complex scientific and brand messaging into engaging content. • Partner closely with Creative to develop and optimize content from concept through production while jointly managing editorial planning and publishing. • Build authentic communities through thoughtful community management, social listening, and trend monitoring that strengthens brand affinity and informs strategy. • Lead or co-lead the organic social execution for campaigns, partnering cross-functionally with Brand, Creative, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other stakeholders. • Manage the organic social budget across assigned initiatives while sourcing and overseeing creators, photographers, videographers, and freelance partners from briefing through content delivery. • Identify opportunities to extend campaign storytelling across organic social and maximize the value of creator content across channels. • Monitor channel performance, audience behavior, platform trends, and competitive activity to identify opportunities for growth. • Translate insights into actionable recommendations that improve creative performance, audience engagement, and future campaigns. • Regularly report on KPIs and champion experimentation to keep Nutrafol's social presence best-in-class. • Organic social drives measurable brand awareness, engagement, and business impact across Nutrafol and Nutrafol Men. • Content is platform-native, culturally relevant, premium, and rooted in strong social-first storytelling. • Campaigns launch with thoughtful strategy, seamless cross-functional collaboration, and meaningful creator partnerships. • Performance insights continuously improve creative quality, audience growth, and business results. • The Senior Social Media Manager is recognized as a trusted strategic and creative partner who elevates Nutrafol's organic social presence.

🎯 Requirements

• 5+ years of experience managing organic social media for a consumer, lifestyle, beauty, wellness, or CPG brand and/or combination of agency and in-house experience • Proven experience developing and executing social-first content strategies across Instagram and TikTok • Exceptional social copywriting and storytelling skills, with the ability to translate brand messaging into engaging, platform-native content • Strong creative instincts and brand judgment, with a demonstrated ability to create content that feels both culturally relevant and premium • Experience leading cross-functional campaigns and partnering with Creative, Brand, Paid Media, Influencer, PR, and other marketing teams • Experience managing creator relationships, content productions, and campaign budgets • Strong understanding of social analytics and the ability to translate performance insights into actionable creative recommendations • Highly organized with exceptional project management skills and the ability to manage multiple priorities in a fast-moving environment • Passion for social media, digital culture, and emerging platform trends, with a curiosity for testing new ideas and formats • Excellent communication, collaboration, and presentation skills

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits