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Social Media Manager

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CWILL

51 - 200 employees

Founded 2014

☁ SaaS

đŸ›ïž eCommerce

📣 Marketing

SaaS ‱ eCommerce ‱ Marketing

CWILL is a post-purchase and customer retention software suite built for Shopify and DTC brands. It offers apps for order tracking, returns & exchanges, shipping protection, loyalty & referrals, product reviews, pop-up & email marketing, AI-powered features (post-purchase upsells, AI exchanges, review summarization, AI-assisted support), and business intelligence. CWILL's products aim to reduce WISMO (where is my order) support tickets, recover lost revenue from returns, increase customer lifetime value, and drive repeat purchases. The suite integrates tracking, returns, reviews, loyalty, and support data, and emphasizes real-time tracking updates, exchange/store credit workflows, opt-in shipping protection, loyalty programs with VIP tiers and referrals, and conversion-focused tracking pages. CWILL is focused on Shopify & DTC merchants, with claims of 30,000+ brands, Shopify certification, and a high app store rating.

📋 Description

‱ Own social media strategy, channel development, and execution end to end ‱ Define channel strategy across LinkedIn, X, YouTube, Reddit, and other platforms, aligning activities with pipeline ‱ Build YouTube from zero, including format, cadence, production approach, merchant education, and product storytelling ‱ Build credible Reddit participation in Shopify merchant and agency communities ‱ Develop organic visibility in AI search so CWILL is cited and recommended by AI assistants ‱ Build an AI-enabled content engine capable of high-volume production without scaling headcount ‱ Report on reach, engagement, and downstream pipeline performance ‱ Eliminate activities that do not perform ‱ Write, film, publish, and engage in comments personally during the initial stage ‱ Build the social media team as channels demonstrate traction

🎯 Requirements

‱ Approximately 5+ years of social media experience ‱ Track record of growing social channels, with specific growth results ‱ Hands-on Reddit experience, including subreddit participation, credibility building, and handling removed content ‱ Hands-on YouTube experience, including building or substantially growing a channel ‱ Understanding of YouTube format and retention mechanics ‱ Recent individual-contributor experience and willingness to remain hands-on ‱ Fluency with AI tooling for content production ‱ Excellent written English and an authentic voice ‱ Comfort working in ambiguity in a startup environment ‱ Experience in the Shopify or ecommerce SaaS ecosystem (nice to have) ‱ On-camera comfort or experience directing founders and executives on camera (nice to have) ‱ Experience working across distributed teams (nice to have)

đŸ–ïž Benefits

‱ Bonus ‱ 401(k) ‱ PTO ‱ Paid Holidays ‱ Insurance ‱ Open to salary negotiation

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