Conversion Rate Optimization Manager

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $105k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Own and continuously improve Bask & Lather Co.’s ecommerce conversion optimization strategy and roadmap • Prioritize CRO initiatives based on customer insights, analytics, and revenue impact • Build and maintain a structured experimentation program and establish continuous optimization best practices • Plan, execute, and analyze A/B and multivariate tests across the ecommerce experience • Identify and eliminate customer-journey friction across mobile usability, navigation, site speed, checkout, product pages, trust signals, and purchase confidence • Analyze customer behavior, conversion barriers, drop-off points, navigation issues, cart abandonment opportunities, mobile UX improvements, and revenue opportunities • Optimize product merchandising, collections, recommendations, search, filters, bundles, cross-sells, upsells, promotional messaging, badges, and social proof • Own landing-page optimization for paid media, influencer campaigns, product launches, promotions, seasonal events, and retail launches • Partner with ecommerce, growth, marketing, creative, development, lifecycle marketing, customer experience, and operations teams • Develop executive dashboards and provide weekly performance reporting on conversion trends, revenue per visitor, test results, experiment revenue, customer insights, learnings, and next priorities

🎯 Requirements

• 4+ years of experience in Conversion Rate Optimization for a high-growth DTC ecommerce brand • Deep experience with Shopify Plus • Strong understanding of ecommerce analytics • Experience planning and executing A/B testing programs • Experience with GA4, Shopify Analytics, and customer behavior tools • Strong understanding of UX principles and consumer psychology • Proven ability to increase conversion rate and revenue through experimentation • Excellent analytical and problem-solving skills • Strong project management and prioritization abilities • Exceptional written and verbal communication skills • Preferred experience with Triple Whale, Microsoft Clarity, Intelligems, Shoplift, VWO, Optimizely, Convert, Dynamic Yield, Rebuy, Klaviyo, Postscript, HTML/CSS fundamentals, and SQL or advanced analytics