VP of Commercialization

🔥 3 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $220k - $250k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💄 Beauty

🛍️ eCommerce

Beauty • eCommerce

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Develop and execute the company's long-term commercial growth strategy • Build annual and multi-year revenue plans across all commercial channels • Identify new channel opportunities and expansion strategies • Establish KPIs across every commercial function • Create scalable commercial operating processes • Manage buyer relationships and retail launches • Develop wholesale strategy and manage distributor relationships • Oversee strategic marketplace relationships including Amazon and TikTok Shop • Partner with Supply Chain and Finance to develop accurate demand forecasts • Recruit and develop a world-class commercial organization • Present commercial updates to leadership and drive cross-functional alignment

🎯 Requirements

• Bachelor's degree required • MBA preferred • 12+ years of progressive commercial leadership experience • 7+ years leading high-performing sales organizations • Experience in beauty, personal care, wellness, or consumer packaged goods • Experience managing $100M+ annual revenue businesses preferred • Proven experience leading national retail accounts • Demonstrated success scaling omnichannel consumer brands.

🏖️ Benefits

• Equal Opportunity Employment • Provide reasonable accommodations for qualified applicants with disabilities • Provide reasonable accommodations for religious beliefs