Senior Marketing Manager, OrthoBiologics

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Baxter International Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🧬 Biotechnology

💰 Grant on 2021-04

Healthcare Insurance • Pharmaceuticals • Biotechnology

Baxter International Inc. is an innovative, global healthcare leader that offers advanced products, technologies, and therapies to support people in leading healthier, longer lives. The company is committed to meeting the challenges faced by patients, clinicians, and customers in the evolving healthcare landscape, emphasizing resilience and a mission to save and sustain lives.

📋 Description

• Partner closely with cross-functional team and marketing leader in developing Global & US long-range plans (LRP) and investment plan • Establish the global value proposition/evidence strategy to maximize market adoption • Define new product development needs versus unmet market opportunities • Conduct market research and assist in development of short- and long-term plans • Support portfolio strategy including the product road map and life cycle management • Support market development strategy/identification of key adoption barriers • Understand competitive landscape and determine game theory strategies to maximize market share • Qualitative analysis, market segmentation, and pricing strategies • Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience • Support execution in key markets to establish growth: develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels • Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing

🎯 Requirements

• 4+ years of marketing experience; health-care/medical device industry experience required with preference to spine and/or Orthobiologics space • Strong results orientation and analytical skills • Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding • Demonstrated project management experience with a cross-functional team • Experience with Qualitative and Competitive analysis • Bachelor's degree required

🏖️ Benefits

• Medical and dental coverage starting on day one • Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance • Employee Stock Purchase Plan (ESPP) with company stock purchase at a discount • 401(k) Retirement Savings Plan with options for employee contributions and company matching • Flexible Spending Accounts • Educational assistance programs • Paid holidays and paid time off ranging from 20 to 35 days based on length of service • Family and medical leaves of absence • Paid parental leave • Commuting benefits • Employee Discount Program • Employee Assistance Program (EAP) • Childcare benefits