Content Marketing Associate

Job not on LinkedIn

🔥 1 minute ago

⚓ Rhode Island – Remote

infoinfo

⏰ Full Time

🟢 Junior

🟡 Mid-level

✍️ Content Marketing Manager

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Logo of BD

BD

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Develop, execute, and optimize content across digital platforms and omnichannel campaigns supporting surgeon education and commercial growth for BD’s GalaFLEX portfolio • Develop audience-centered content translating complex clinical and product information into clear narratives for plastic surgeons • Apply content design principles such as messaging hierarchy, layout, and readability • Support creative briefs, content outlines, assets, templates, and designer partnerships • Implement SEO and AI-era content best practices, including keyword updates, on-page optimization, schema/content tagging, and internal linking • Manage the social content calendar, create and schedule posts, and monitor community interactions • Gather social performance data, surface insights, and support reporting • Maintain and update content in CMS platforms such as AEM • Update galaflex.bd.com through page builds, content refreshes, metadata updates, QA, and post-launch monitoring • Build operational proficiency in BD’s MarTech stack, including Marketo, ClickUp, Optimizely, Knack, AME, and Figma • Coordinate campaign timelines, deliverables, and content needs across teams • Collaborate with product marketing, digital, UX, MLR, PR, legal/regulatory, and agency partners • Prepare content for MLR submission and approval workflows; track status, versioning, and documentation • Maintain organized content libraries, version control, and compliance documentation

🎯 Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or related field • At least 2 years of experience in content marketing, digital marketing, or related roles • Portfolio or links to two to three relevant work samples demonstrating strong writing, content creation, brand storytelling, and, where applicable, content design and messaging hierarchy • Strong writing, editing, and content creation skills • Ability to produce sophisticated, engaging content for premium or luxury markets • Knowledge of content marketing and agency best practices • Basic understanding of digital content, SEO, and social media best practices • Ability to manage multiple tasks, meet deadlines, and work collaboratively in a matrixed environment • Ability to navigate ambiguity, shifting priorities, and evolving business needs while maintaining quality and compliance • Demonstrated ownership and accountability • Ability to work in a regulated healthcare environment and follow governance, accessibility, editorial, brand, and compliance standards

🏖️ Benefits

• Remote work arrangement indicated in the posting • Flexible workplace arrangements and work-life balance emphasized • Learning, growth, and development opportunities • Culture supporting face-to-face collaboration, learning, progress, and success • COVID-19 workplace accommodations considered pursuant to applicable law

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