Growth Marketing Manager

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $65k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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BenefitHub

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

👥 HR Tech

💰 $850k Venture Round on 2011-03

B2B • HR Tech

BenefitHub is the world's leading employee benefits portal and discount marketplace, utilized by thousands of employers across the globe, including in the U. S. , Canada, India, and the U. K. The company's mission is to enhance the daily lives of individuals by providing access to a vast selection of personally relevant benefits. BenefitHub has established itself as a leader in employee engagement, offering a no-cost benefits portal that is easy for employers to set up and use. With clients ranging from major corporations to small organizations and membership groups, BenefitHub delivers meaningful benefits designed to meet everyday needs and boasts a high engagement rate among its users.

📋 Description

• Identify and execute integrated growth initiatives that drive growth and revenue across all properties. • Own qualified lead generation and measurable pipeline growth. • Manage Google Ads and other paid acquisition channels as primary engine for growth. • Strengthen pipeline health, optimize demand generation programs, and ensure marketing's contribution to revenue is measurable and improving. • Create compelling sales enablement materials that clearly articulate unique value propositions and product capabilities. • Plan and execute live and virtual events. • Cultivate strategic partnerships and media relationships. • Contribute to cross-property marketing campaigns and initiatives.

🎯 Requirements

• 4–6+ years of experience in growth or performance marketing, with direct, hands-on ownership of Google Ads and paid social campaigns, reporting, and tracking architectures. • Proven track record driving qualified pipeline and revenue through paid search and paid social campaigns. • Experience in developing sales enablement content and collaborating cross-functionally with sales and product teams. • Hands-on experience with Google Ads, Google Analytics (GA4), and a CRM/marketing automation platform (HubSpot experience preferred), including meticulous conversion tracking and tag management (e.g. Google Tag Manager) to accurately attribute outcomes from source to pipeline. • Strong analytical skills, including channel- and funnel-level analysis, with comfort presenting data and recommendations to marketing leadership and internal stakeholders. • Strong messaging and copywriting skills, with the ability to translate product capabilities into clear value propositions and differentiators across platforms and materials. • Google Ads certification preferred, additional paid platform or analytics certifications a plus. • Exceptional attention to detail. • Working knowledge of SEO (technical health, site structure, on-page optimization, and content and keyword strategy) sufficient to grow organic search visibility and qualified traffic is a plus. • Familiarity with Generative Engine Optimization (GEO) and how brands surface in AI search experiences such as AI Overviews, ChatGPT, and Perplexity, or a demonstrated ability to stay current with emerging search channels. • (Preferred) Event and partnership management experience a plus.

🏖️ Benefits

• Medical, Vision, and Dental (Employer paid 75% of monthly contributions) • Domestic Partner Coverage for all insurance plans • 100% employer-paid Life Insurance • 401(K) retirement plan options (including employer contribution) • Generous Paid Time Off (PTO) • Generous Paid Paternity and Maternity Leave Policies • 11 Holidays (Including office closed day after Thanksgiving) • Professional development opportunities • Flexible work schedules • Collaborative and innovative work environment • Remote-friendly work arrangements • Employee discount program • Flexible Spending Account program • Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident)