Senior B2C Marketing Manager – Lifecycle & Growth

🕒 July 7

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 34%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Benzinga

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

📱 Media

💸 Finance

💰 $3M Venture Round on 2016-09

Media • Finance

Benzinga is a financial media company that provides real-time news, data, and insights about the financial markets. It caters to both individual investors and institutions, offering tools and resources to help them make informed investment decisions. Benzinga focuses on delivering actionable information and analysis on stocks, options, and other financial instruments.

📋 Description

• Own email and SMS customer journeys, campaigns, promotions, and lifecycle communications from day 1 to day 365 • Coordinate email and SMS programs so both channels reinforce each other • Build and optimize landing pages, signup flows, and checkout experiences • Develop event and webinar workflows that feed the conversion funnel • Own the testing roadmap across channels and pages • Decide what to test based on funnel performance, ship experiments, scale successful tests, and stop ineffective ones • Report revenue impact from experimentation • Own program performance metrics, deliverability, list health, and attribution accuracy • Partner daily with paid media, product and engineering, content, and data science • Drive subscription revenue, funnel conversion, email and SMS engagement, deliverability, and experimentation throughput

🎯 Requirements

• 5 to 8 years in B2C email, growth, CRM, or conversion marketing • Experience ideally in subscription, media, or e-commerce • Deep ESP fluency, including journeys, segments, broadcasts, and triggered sends • Ability to ramp quickly on new email platforms • SMS program experience, including consent, compliance, and deliverability • Experience building and optimizing landing pages, checkout flows, and signup funnels • Ability to demonstrate conversion wins driven end to end • Self-directed builder who can decide what to build and ship it independently • Strong attention to detail and QA discipline • Strong analytical judgment and ability to translate performance data into tests • Comfort with spreadsheets required • Experimentation discipline and experience running always-on testing • Ability to identify performance-claim and promotional-language compliance risks • Strong copywriting skills for subject lines, SMS hooks, and CTAs • Fluency with UTM tracking and attribution models • Excellent written communication • Sharp project management and ability to run multiple programs simultaneously • Experience with onsite experimentation platforms preferred • Exposure to subscription billing systems and entitlement logic preferred • Experience with webinar and live-event marketing preferred • SQL is a plus

🏖️ Benefits

• Competitive salary with performance-based upside • Health, dental, and vision insurance • 401(k) with company match • Remote-first, flexible work arrangements • Generous PTO and paid holidays • Professional development • Front-row seat to a fast-moving subscription business • Room to grow into an operating-partner or leadership track as the function expands • Strong performance is visible, measurable, and rewarded