Lifecycle Marketing Specialist

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $65k - $85k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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📋 Description

• Execute the lifecycle roadmap across onboarding, activation, conversion, retention, reactivation, and VIP • Flag gaps and bring ideas for new journeys • Build and maintain Canvases in Braze using logic for sport, contest type, deposit history, recency, and behavior • Maintain the lifecycle calendar against the sports schedule • Support cohort-based testing focused on 30-day and 90-day retention • Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks • Propose and execute tests covering copy, creative, and other execution details • Brief design and partner on visual assets • Build segments using Braze and Segment, with SQL support from analytics • Build weekly lifecycle reports covering open rates, CTR, conversion rate, unsubscribe rate, retention impact, and incremental revenue • Surface performance takeaways • Run A/B tests on subject lines, send times, segmentation, offers, and creative • Support attribution and incrementality measurement • Identify funnel drop-offs and recommend campaigns to address them • Report to the Lifecycle & Retention Marketing lead • Partner with paid media, content, product, the Senior Growth team, and the Data Analyst

🎯 Requirements

• 2-4 years of hands-on lifecycle, CRM, email, or push marketing experience in a consumer app, gaming, DTC, fintech, or agency environment • Hands-on experience with Braze or a comparable platform (Iterable, Customer.io, Klaviyo) • Experience building journeys, designing segments, and shipping campaigns • Strong copywriting instincts • Working knowledge of segmentation logic, cohorts, recency-frequency-monetary buckets, and behavioral triggers • Comfortable pulling and reading performance reports and asking questions of the data • Understanding of activation, repeat rate, and churn • Strong sense of ownership • Regular use of AI tools for copywriting, segmentation analysis, journey ideation, and reporting • Avid sports fan • Passion for fantasy sports and real-money contests is a major plus • Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration is nice to have • Familiarity with Segment, Snowflake, dbt, and the modern data stack is nice to have • Experience marketing to a sports betting, DFS, or real-money gaming audience is nice to have • SQL skills strong enough to pull your own segments without going through the data team is nice to have

🏖️ Benefits

• Potential to earn equity in the company • Medical, Dental, & Vision Insurance • 401K/Retirement Plan Options • Flexible PTO • Annual company retreats & team offsites • A work from home stipend • Frequent company-wide games with cash prizes • An exciting opportunity to be a part of the fast-growing fantasy sports industry

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