Senior Manager – Strategic Partnerships, RMN Development

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Logo of BIG HAPPY

BIG HAPPY

51 - 200 employees

Founded 2019

📣 Marketing

📱 Media

🤝 B2B

💰 $2.5M Series A - BIG HAPPY on 2024-01

Marketing • Media • B2B

BIG HAPPY is a creative advertising and media company that produces high-impact mobile and digital out-of-home (DOOH) campaigns and helps publishers monetize inventory. They specialize in fast, scalable creative production and programmatic distribution across mobile devices and over 1 million DOOH screens, with a publisher network of 5,500+ partners and measurable, KPI-focused results for brands like Samsung, NFL Network, and the Washington Capitals. BIG HAPPY emphasizes audience-respecting ad experiences, rapid turnaround, measurement-driven campaigns, and partnerships with publishers and advertisers.

📋 Description

• Act as the strategic partner to the VP, operationalizing the RMN go-to-market framework and managing day-to-day initiatives to activate preferred partner status. • Cultivate, maintain, and deepen daily relationships with monetization leads, commercial partnership teams, and product managers within RMNs, as well as shopper marketing agency leads. • Partner closely with internal Sales and RMN co-selling teams to align Big Happy's high-impact programmatic offerings with retail supplier briefs (e.g., geofenced in-store DOOH campaigns and shopper mobile activations). • Partner closely with internal Sales, Product, Marketing, and Client Services teams to align RMN data feedback (e.g., sharing back Device IDs or integrating with clean rooms) with our technical product roadmap—driving results through influence rather than direct authority. • Build and roll out RMN-specific sales playbooks, offsite POVs, and closed-loop measurement case studies. Lead training sessions to ensure RMN sales forces understand how to easily position and pitch Big Happy to their brand advertisers. • Monitor, analyze, and report on RMN partnership revenue adoption, campaign performance, and Joint Business Plan (JBP) milestones to internal leadership.

🎯 Requirements

• Bachelor’s degree or equivalent work experience. • 5+ years of professional experience specifically within Retail Media Networks (RMNs), Shopper Marketing, or Brand/Agency-side Retail Media Activation. • Exhibit a natural "builder" mentality with a strong focus on seamless execution and independent workflow management. • Deep understanding of how RMNs are structured, how offsite programmatic inventory is sold and integrated, and contemporary closed-loop attribution/measurement methodologies. • Demonstrate a history of fostering account growth and the confidence to present effectively to mid-and-senior-level external agency leadership. • Communicate with clarity, effectively distilling complex technical platform features into tangible business value for media planners and strategists. • Strong analytical skills with an ability to leverage performance metrics and spend data to drive joint business objectives. • Comfortable with travel to and from retail Headquarters at least 1x/month

🏖️ Benefits

• Full-time position with a competitive base salary and bonus structure • Access to benefits, including Healthcare, Dental, and Vision • HSA/FSA matching • Participation in Big Happy’s stock program • Paid Parental Leave • Friday Half Days (except Q4) • Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth • A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

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