Principal Product Manager, Seller Acquisition

Job not on LinkedIn

🕒 September 16

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $190k - $210k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

👻 Ghost score 7%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Big Cartel

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2005

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Big Cartel is an e-commerce platform and simple SaaS that helps independent makers, artists, and small businesses create customizable online stores, list products, handle payments and shipping, and sell both online and in person. It offers free and paid plans, easy templates and design tools, integrations for importing listings (Shopify, Etsy, Squarespace), apps and payment options (cards, wallets, PayPal, Venmo), and a focus on straightforward pricing and human customer support tailored to creative entrepreneurs.

📋 Description

• Own the strategy and roadmap for the first 90 days of the in-product seller journey, from trial through first sales • Lead Big Cartel’s Seller Acquisition Product Team • Own the in-product new seller journey across trials, onboarding, shop discovery, and first orders • Work cross-functionally with design, engineering, marketing, customer success, data, growth, and product marketing • Ship, measure, and iterate quickly • Design, run, and interpret experiments and A/B tests to improve conversion and activation • Collaborate with Growth Marketing on SEO, GEO, paid acquisition, social marketing, engagement triggers, and product-led growth loops • Use data and direct customer insights to make product and cross-functional growth recommendations • Measure and communicate impact clearly in alignment with company strategy and priorities • Report directly to the Co-CEO • Set priorities and remain accountable for seller and business outcomes

🎯 Requirements

• US-based only; candidates must be located in the United States • Experience owning growth, activation, onboarding, and monetization/conversion for a consumer or self-serve subscription product • Strategic and economic fluency across consumer channel acquisition, unit economics, conversion, activation, retention, CAC, LTV, and cohort analyses • Understanding of the tensions inside and between B2B and B2C products • AI-native operation, including research synthesis, competitive teardowns, modeling, reporting, and prototyping with AI • Strong commercial instincts connecting product decisions to measurable business outcomes • Passion for e-commerce and simplifying complex products • Ability to prioritize and execute rapidly while balancing user experience, business goals, and timelines • Strong analytical mindset and comfort using data to drive decisions • Ability to operate between strategic vision and hands-on detail • Ability to focus on high-leverage points and empower cross-functional teams • Willingness to adopt and live Big Cartel’s values and embrace its high-performance culture • 10+ years of product management experience, ideally including meaningful time in growth, activation, or subscription conversion

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • 401k with employer match • Flexible time off • Mental health resources • Fully remote work

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