Content and Brand Activation Manager

🔥 3 minutes ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

Where this job comes from

Posted on BigPanda's careers page, not through a job board

First seen by Remote Rocketship 3 minutes ago

Logo of BigPanda

BigPanda

201 - 500 employees

Founded 2012

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

💰 $20M Series E on 2022-08

Artificial Intelligence • Enterprise • SaaS

BigPanda is a company that specializes in AI-powered IT operations and incident management. Their platform helps organizations improve operational efficiency and service reliability by automating incident management workflows and transforming IT data into actionable insights. BigPanda's solutions are designed to reduce alert noise, increase the speed and productivity of IT operations teams, and enhance service availability. Integrating with tools like ServiceNow, BigPanda offers a unified analytics dashboard to support data-driven collaboration and situational awareness. They are trusted by global enterprises to streamline IT operations and incident management, transforming manual processes through automation and advanced AI technologies.

📋 Description

• Oversee the day-to-day social engine for Corporate Marketing • Build and manage social calendars across BigPanda’s corporate channel and selected executive profiles • Turn company narratives, research, customer evidence, analyst insight, events, and product moments into social-native content • Develop posts, carousels, quote-led assets, polls, short articles, and recurring content series • Support executive thought leadership by shaping ideas, finding angles, calibrating voice, and packaging content • Create social packages around anchor content assets • Monitor performance and audience response and use insights to improve content • Develop concepts, hooks, scripts, shot lists, and lightweight production plans for short-form video • Capture and produce thought-leadership clips, executive soundbites, event moments, product perspectives, customer or partner moments, and explainers • Edit and package footage into polished, captioned, platform-ready assets • Create multiple cuts, openings, aspect ratios, captions, thumbnails, and copy variations • Help executives and subject-matter experts become more comfortable and effective on camera • Build workflows to repurpose recordings, webinars, interviews, and events • Translate strategic narratives into channel-ready content families • Turn anchor assets into coordinated social posts, videos, carousels, event moments, executive content, and field or demand handoffs • Maintain approved messaging, claims, proof, and terminology across derivative content • Use AI-assisted workflows while applying human judgment to accuracy, voice, and quality • Act as a content correspondent at priority events and publish or hand off timely content • Capture footage, quotes, reactions, insights, and visual moments in the field • Produce event recaps, clips, quote-led posts, photo and video packages, and follow-up content • Create or direct-produce carousels, quote tiles, thumbnails, simple motion assets, event graphics, and social imagery • Maintain visual and verbal consistency and organize source files, templates, captions, approvals, and final assets • Establish lightweight brief-to-publish workflows and coordinate with Content, Design, Web, Demand Generation, PR, Events, and other partners • Build a consistent social presence and connected content system for BigPanda • Extend the reach and usefulness of priority events beyond the event itself • Improve content production speed, ownership, and review workflows

🎯 Requirements

• 5–8 years in B2B social, content, brand activation, digital media, or related marketing roles • Enterprise technology or SaaS experience strongly preferred • Portfolio demonstrating social-native thinking and real examples of short-form video personally scripted, shot, edited, or published • Strong instincts for hooks, pacing, visual storytelling, platform behavior, and scroll-stopping content • Short-form video fluency; hands-on creation experience required • Ability to write concise, high-quality social copy, video scripts, captions, headlines, and executive posts • Strong editorial judgment for simplifying complex technical or business ideas without overclaiming • Comfortable working directly with executives and subject-matter experts, including helping them feel natural on camera • High autonomy and low process dependency • Bias toward shipping over perfecting • Experience activating content around events, webinars, launches, or executive thought leadership programs • Comfortable using AI tools for transcription, ideation, editing, repurposing, and production support • Proficiency with some combination of Descript, CapCut, Adobe Premiere, or equivalent video tools; Canva, Figma, or similar creative tools; and LinkedIn, Instagram/Threads, Facebook, and Twitter/X • Familiarity with GEO/AEO and content discoverability is a plus • Must be based in the United States • Visa sponsorship is not available

🏖️ Benefits

• Comprehensive health coverage • Parental leave • Competitive cash compensation • Equity compensation • Supportive, collaborative, and innovative environment

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