Director – Global CRM Business Strategy, Enablement

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BioMarin Pharmaceutical Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1997

🧬 Biotechnology

💊 Pharmaceuticals

💰 Post-IPO Debt on 2020-05

Biotechnology • Pharmaceuticals

BioMarin Pharmaceutical Inc. is a leading global biotechnology company dedicated to transforming genetic discoveries into innovative medicines. Founded in 1997, the company has developed eight marketed products that address life-threatening genetic and lysosomal storage disorders such as achondroplasia and severe hemophilia A. BioMarin is also heavily invested in research and development, with a robust pipeline of investigational medicines at various clinical trial stages. The company's mission revolves around improving patient care by leveraging scientific expertise to understand the underlying causes of these conditions. BioMarin is committed to inclusivity and patient advocacy, engaging closely with communities to enhance care and quality of life for those with rare conditions.

📋 Description

• Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs. • Develop and implement a comprehensive CRM strategy that supports BioMarin’s business objectives and enhances customer engagement. • Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution. • Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements. • Collaborate with therapeutic area leads, digital peers, and their respective teams to ensure the CRM system supports unique business needs. • Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies. • Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing. • Lead business ownership of CRM tools (including Veeva, Salesforce, and other key life sciences CRM systems), driving adoption, governance, and integration with omnichannel engagement platforms. • Ensure optimization of HCP and patient engagement via adaptation of segmentation, dynamic targeting, next-best-action logic, alerts / suggestions implementation, campaign tagging & attribution, and closed-loop measurement. • Ensure activation of fit for purpose CRM capabilities for cross-functional team engagement, task and targets management. • Partner with IT to define CRM business needs and ensure alignment with global Veeva/Salesforce standards. • Monitor key CRM metrics and identify areas for system performance improvement. • Collaborate with cross-functional teams (sales, marketing, medical) to ensure seamless integration of CRM strategies across departments.

🎯 Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, or a related field; MBA preferred. • 10+ years of experience in CRM strategy development or management within the biotech/pharmaceutical industry or a similarly regulated environment. • Proven experience working with Veeva, Salesforce (or similar platforms) at an enterprise level for configuration management and optimization. • Experience with CRM configuration, management, and optimization, as well as integration with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo). • Strong understanding of CRM systems (e.g., Veeva, Salesforce) and their integration with marketing automation tools (e.g., SFMC, Marketo). • Strong understanding of pharma / life sciences CRM use cases, commercial workflows and customer types & lifecycle management. • Excellent analytical skills with the ability to turn data into actionable insights for strategic decision-making. • Exceptional communication skills for collaborating across matrixed organizations with diverse stakeholders (Sales, Marketing, and IT). • Demonstrated ability to lead cross-functional projects from concept through execution in a fast-paced environment. • Strong advocate for efficiency tools such as Microsoft Copilot to make the most use of time.

🏖️ Benefits

• Equal Opportunity Employer/Veterans/Disabled