Director of Marketing

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🏄 California – Remote

🏄 California – Remote

💵 $140k - $180k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Birch Gold Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

💸 Finance

👥 B2C

🛍️ eCommerce

Finance • B2C • eCommerce

Birch Gold Group is a U. S. -based precious metals dealer and retirement investment services firm. Birch Gold helps individual investors purchase physical gold, silver and other precious metals and assists with setting up or rolling over self-directed IRAs that hold bullion. The company offers product sales, storage and custodial guidance, and investor education and resources through its website.

📋 Description

• Provide leadership support while overseeing direct response advertising and promotion activities to generate sales qualified leads and sales • Lead conception, development, and implementation of marketing plans • Spearhead the strategic and tactical execution of campaigns • Maintain a successful brand image among target audience • Review latest marketing trends, strategies, and competitive landscape • Analyze sales numbers to optimize future activity • Collaborate with CMO to make high-level decisions regarding budgeting and strategic direction • Manage members of the marketing department, including copywriters, graphic designers, and analysts • Coordinate with other departments to ensure internal efficiencies • Act as primary liaison with marketing vendors

🎯 Requirements

• Leadership and change management skills to promote the role of Marketing as a key business partner and manage and implement Marketing initiatives and solutions that meet the needs of the business • Good interpersonal skills; able to work well with wide range of individuals; build and maintain strong working relationships with Sales • Demonstrated ability to effectively communicate – verbally and in writing - and influence at all levels • Ability to prioritize and manage multiple tasks • Strong organizational and time management skills • Self-starter with detail-oriented work habits • Ability to react to change productively and handle essential tasks as assigned • Demonstrated resourcefulness and ability to take initiative in development and completion of projects • Able and willing to continue professional development • Advanced knowledge of Microsoft Office applications including Word, Excel, Teams and PowerPoint

🏖️ Benefits

• See Birch careers page

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