VP of Marketing

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

The Fidget Game

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

The Fidget Game is an online, consumer-facing storefront/brand. The supplied HTML/CSS snippets show typical e-commerce elements (announcement bar with a free-shipping threshold, product buttons, and Judge. me review widgets) and direct references to “The Fidget Games” in review markup. That indicates the site operates as an online retail presence (likely selling fidget-related toys or a fidget-themed game) and collects customer reviews and shipping information through a Shopify-style site configuration. The primary activity appears to be selling physical products to consumers via a web store.

📋 Description

• Develop and execute a comprehensive marketing strategy across Shopify/DTC, Amazon, TikTok Shop, retail, and B2B • Drive brand awareness, consumer demand, customer acquisition, and long-term loyalty • Lead brand, creative strategy, storytelling, marketing initiatives, and campaigns • Manage creative production, brand campaign, influencer partnership, and marketing initiative budgets • Lead creative strategy across Meta, Instagram, TikTok, and other paid channels • Develop creative concepts, hooks, scripts, UGC, product demos, and direct-response campaigns • Own creative testing roadmap and improve performance with the growth team • Own brand positioning, messaging, visual identity, and creative direction • Develop Amazon and marketplace positioning, listing content, A+ Content, imagery, videos, Brand Stores, and launch campaigns • Lead organic social strategy and scale influencer, affiliate, creator, and UGC partnerships • Develop school, educator, retail, product launch, and go-to-market campaigns • Implement AI workflows across research, creative ideation, content, and marketing operations • Lead three direct reports, build the marketing department, manage agencies and partners, and establish processes and reporting • Collaborate with the Head of Growth and provide weekly strategic updates to the CEO • Deliver 30-, 90-, and 12-month marketing objectives including strategy, brand direction, AI workflows, campaigns, systems, and team growth

🎯 Requirements

• 8+ years in consumer brand marketing, creative strategy, or integrated marketing, including 3+ years leading teams • Experience at Senior Director level or above • Proven experience helping scale a DTC or CPG brand • Track record of marketing initiatives, brand campaigns, and creative strategies that drive measurable revenue growth • Strong DTC and Shopify experience, with an understanding of Meta ad creative, Amazon creative, and TikTok Shop • Experience partnering with paid media and growth teams to improve ad performance through creative • Proven success with influencer marketing, organic social, short-form video, and frequent product launches • Experience building teams, developing processes, and managing creative agencies or partners • Experience with creative testing tools • Advanced, hands-on AI proficiency, with examples of how AI improved marketing efficiency or performance • Strong commercial understanding of MER, CAC, ROAS, contribution margin, and LTV • Bonus: Experience at a toy, children's product, educational product, or family-focused brand • Bonus: Experience marketing educational products to parents, teachers, or schools

🏖️ Benefits

• Above-market salary, based on experience

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume