Senior SEO Specialist

🕒 September 4

🇺🇸 United States – Remote

💵 $100k - $110k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

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Logo of Bixal

Bixal

51 - 200 employees

Founded 2001

📣 Marketing

📦 Logistics

🏥 Healthcare

Marketing • Logistics • Healthcare

Bixal is a mission-driven digital services firm that partners with governments and leading organizations to design and deliver data-driven, human-centered digital transformations. The company combines technology, communications, data, and design to build digital customer experiences, modern software solutions, and training/technical assistance that improve public-sector outcomes and organizational impact.

📋 Description

• Own the end-to-end SEO program • Conduct regular performance analyses benchmarked against Federal, DoD, and industry best practices • Deliver actionable recommendations to leadership • Establish SEO baseline metrics and KPIs and report progress against targets • Analyze search visibility, user behavior, conversion rates, and technical SEO health • Conduct SEO validation checks for broken links, HTTP errors, and site performance issues • Coordinate issue remediation with technical stakeholders • Lead keyword research focused on user intent and long-tail search behavior • Design and implement internal linking, schema markup, and site-speed optimizations • Develop link-building and content-promotion strategies to build domain authority • Extend SEO strategy to voice search and event-specific landing pages • Incorporate audience research and communications planning into keyword targeting and content priorities • Contribute SEO test scenarios and success metrics to usability testing • Advise content strategy, lifecycle management, planning, and governance • Advise content and editorial teams on SEO best practices • Provide SEO and keyword input to paid and earned media planning • Optimize social media and community-facing content for searchability and discoverability • Guide social media content planning using keyword and search trends • Deliver staff training and SEO workshops • Provide regular SEO reporting and present findings to Government stakeholders • Perform other relevant duties as qualified or trained

🎯 Requirements

• Active Secret Clearance required • BA/BS in Marketing, Digital Communications, Data Analytics, or a related field • Minimum 10 years of hands-on SEO experience • Experience with technical SEO, on-page optimization, and content-driven SEO strategy for large, high-traffic websites • Experience with SEO/analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog, or equivalent • Experience setting and tracking SEO KPIs and delivering data-driven performance reporting to non-technical stakeholders • Working knowledge of schema markup/structured data, site speed optimization, and technical SEO diagnostics • Experience developing keyword strategy grounded in user intent and long-tail search research • Legally authorized to work in the US • Nice to have: experience supporting SEO for DoD, federal, or government-facing digital presence • Nice to have: voice-search optimization and FAQ/structured content strategy • Nice to have: relevant certifications such as Google Analytics, HubSpot SEO, or SEMrush • Nice to have: experience mentoring junior SEO or content staff

🏖️ Benefits

• Flex hours • 401K with matching incentive • Parental Leave • Medical/dental/vision benefits • Flex Spending Account • Company provided short-term disability and life insurance • Commuter benefits • Paid Time Off (PTO) • 11 Paid holidays • Reasonable accommodation for applicants with disabilities

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