PPC Strategist

🕒 August 19

🌐 United States, Canada, +1 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇿🇦 South Africa – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blacksmith Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🛍️ eCommerce

🌐 Web 3

Marketing • eCommerce • Web 3

Blacksmith Agency is a premium design agency based in Phoenix, AZ. Specializing in website design, eCommerce, UI/UX, and platforms like WordPress and Magento, they pride themselves on their great work ethic, integrity, and quality results. The agency utilizes technology and a meticulous process to deliver stunning, award-winning designs, helping clients enhance their web presence across mobile and traditional channels.

📋 Description

• Lead strategy for all PPC clients across multiple industries • Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals • Build 90-day, 6-month and annual growth roadmaps for clients • Translate complex marketing recommendations into clear explanations for executives • Plan, launch and manage Google Ads campaigns, including search, display, remarketing and Performance Max • Conduct keyword research, audience targeting, and write and edit ad copy • Set up conversion tracking and ensure attribution accuracy via GA4, GTM and CRM integrations • Monitor daily spend and pacing to meet budget, CPA and CPL goals • Identify and manage negative keywords • Manage Meta Ads, LinkedIn Ads and Microsoft Ads as needed • Own client performance across paid and organic search channels • Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities • Ensure KPI tracking, conversion attribution and analytics accuracy • Provide weekly direction and QA for specialists and contractors • Coordinate priorities with the Marketing PM • Prepare monthly and quarterly performance reports with takeaways and recommendations • Present performance summaries directly to clients • Oversee reporting accuracy and insights delivered by PMs or specialists • Own PPC marketing performance and strategy, client roadmaps, paid search campaign management, reporting frameworks, playbooks and best practices • Support AEs on sales calls

🎯 Requirements

• 5+ years of hands-on experience managing Google Ads campaigns, with first-party data proving results (CTR, CPL, ROAS, rankings) • 4 to 7 years of experience in PPC, SEO or multi-channel full-funnel strategy, including experience managing paid and organic channels concurrently • Proficient in Google Ads Editor, Google Keyword Planner, GA4 and Google Search Console • Strong understanding of campaign structure, bidding strategy, optimization and ROI tracking • Ability to create and articulate strategic recommendations to clients and AEs • Demonstrated ability to oversee execution teams and manage deliverable quality • Strong analytical skills and ability to diagnose performance issues quickly • Excellent communication and collaboration skills in a remote team environment • Google Ads Certification preferred • Agency experience managing multiple clients at once preferred • Experience with Meta Ads, LinkedIn Ads and Microsoft Ads preferred • Experience joining sales calls and influencing close rates preferred • Familiarity with multifamily, real estate or high-intent lead generation preferred • Understanding of landing page optimization and CRO preferred • Experience with Jira, ClickUp or Asana preferred

🏖️ Benefits

• Full-time / independent contractor arrangement if outside of the USA • Remote work arrangement